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We get locked down, but we Get Up Again!

We get locked down, but we Get Up Again!
Written by

Adam Castleton


April 21, 2021


Startle news

Get this party started with free Rock and Roll Bingo for reopening month

As pubs plan for the restart of indoor trading next month, we are offering pubs and bars across the country a free month of our popular music quiz, Rock and Roll Bingo, to help them hit the high notes on reopening.

Get up again. 1 MONTH FREE of our COVID-safe crowd-pleasing music game

The offer

Pubs can claim 10 free games of Rock and Roll Bingo to host anytime during the month after reopening on 17 May, with no ongoing commitment. We are also putting on a special, one-off National Game on Friday, 21 May, with a £1,000 cash prize for one lucky punter, to encourage high customer participation in this event, as part of a wider, nationwide celebration of pubs reopening.

Rock and Roll Bingo has become one of the on-trade’s favourite entertainments. The game is a proven traffic-builder that’s fun for customers of all ages to play and easy for pubs to host. Just as importantly for post-lockdown trading, it’s completely Covid-safe: customers play on their phones, at their table, with no need for a host in the pub, or pens and paper.

How to claim

All that’s required for licensees to take part in the Get Up Again offer is to download the Rock and Roll Bingo app and register their pub. Pubs will receive tokens to host 10 games at a time of their choosing across the month, including the National Game on the 21st. We will also be supporting pubs with hints and tips as well as promotional assets to turn every game into a ‘must attend’ for local customers and a standout success for the pub.

A word from Adam Castleton, Startle CEO:

“Pubs have been pushed to the edge over the last year, and responded with resilience, innovation and, above all, compassion for those in their communities impacted by the pandemic – despite often facing huge uncertainty themselves.  

We’re thanking licensees and their teams for everything they’ve done to help their communities come through this incredibly tough time, and helping them to celebrate reopening with their local customers. There’s no better way than the light-hearted fun and toe-tapping tracks that so many people have missed while pubs were closed, and we’re looking forward to pubs registering for free games as part of their reopening programme.”

Come Together: National Game part of reopening celebration

We are designating Friday 21 May at 8.00 pm for a National Game, and are encouraging pubs to make it part of their broader reopening celebrations with their local communities.

Alex O’Neill, operator manager at the Boar’s Head, a Hawthorn pub in St Helens:

“We can’t wait to reopen and I’m confident Rock and Roll Bingo will be really popular. It’s the perfect entertainment for customers returning to the pub;  some much-needed light relief after these months of lockdown that brings people of all ages together and, for people who might be feeling cautious about social contact, the fact that it’s Covid-safe is a big plus.

I’m planning to host regular Rock and Roll Bingo nights in the pub using the free games, and expecting around 40-50 customers to take part, with a bar tab as a prize for the winner.  We’ve been running it weekly on Facebook during lockdown and it’s been popular, but it’ll be more fun in the pub as we can play the music through our system and have some banter in the break between games.

The National Game on 21 May will be a great way to mark our indoor opening that week, so we’ll definitely be promoting that to customers and expecting a good turnout – and a great night!”

To find out more about the Rock and Roll Bingo offer, visit

We get locked down, but we Get Up Again!

Adam Castleton

CEO at Startle. It's my job to lead Startle, ensuring that we have a positive impact on both our customers and our team, by delivering innovation and growth in a positive culture. When I'm not at my desk, you'll either find me at a customer's site, or in the forest with my wife and boys - my two happy places.

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