Your music blueprint.

DM Campaign
WaveRhythmRhythm

We've taken a deep dive into the GAIL's brand, and now we’re ready to amplify it.

Music that’s more than background, ready to craft your auditory identity.

We’ve taken a deep dive into your brand, and we're ready to help you amplify it with a strategically curated soundtrack.

Here is just a taste of the type of tunes we'd use to help you craft your auditory identity.

+Startle logo

Your Music.

GAIL's

A curated mix of retro and contemporary tracks, this playlist blends comforting familiarity with a sense of relevance. It's music with warmth and character, drawing on organic styles and natural textures that feel lived-in and real.

You’ll hear the strum of guitars, the gentle groove of a live rhythm section, and the kind of voices that sound like they’ve got stories to tell. These are songs with soul, chosen to support the atmosphere rather than dominate it.

Think of it like this: the music’s playing gently from a speaker in the background, giving the feeling of having friends over - familiar, easy, unhurried. Like coffee brewing in the kitchen, the music wraps around the room and makes everything feel a little more grounded.

Horn hand icon

Vibe

Refined, Buttery, Homely

Metronome icon

Average tempo

90 BPM

Acoustic guitar and electric guitar icon

Genres

Classic Soul, Folk Rock, Indie Soul

User music icon

Curated by

Liam Emerson

Horn hand icon

Vibe

Metronome icon

Average tempo

BPM

Acoustic guitar and electric guitar icon

Genres

User music icon

Curated by

Horn hand icon

Vibe

Metronome icon

Average tempo

BPM

Acoustic guitar and electric guitar icon

Genres

User music icon

Curated by

Horn hand icon

Vibe

Metronome icon

Average tempo

BPM

Acoustic guitar and electric guitar icon

Genres

User music icon

Curated by

Horn hand icon

Vibe

Metronome icon

Average tempo

BPM

Acoustic guitar and electric guitar icon

Genres

User music icon

Curated by

Horn hand icon

Vibe

Metronome icon

Average tempo

BPM

Acoustic guitar and electric guitar icon

Genres

User music icon

Curated by

User music icon
People icon
Music library icon

Our approach.

It’s important that the music we carefully choose isn’t just 'good enough'. It shouldn’t even be just 'on-brand'. It should be part of your brand building strategy - it should amplify it.

That's why our music curation process utilises a robust, academic model that was specifically designed to help brand professionals understand the types of music that align with their values and goals.

Using this model means we avoid any "fluffiness" and helps to ensure that we're all on the same page. It can also help to eek out your true desires for the brand and identify words and characteristics that sum these up.

User music icon

Human experts, backed by intelligent tools.

From DJs to producers to radio hosts, our team of experienced music curators build your playlists using years of experience. Nothing beats the human ear, and all of our playlists are built in this way - no exceptions.

This human expertise is then backed with music data and a range of intelligent tools to help us connect your brand to music, considering factors like energy levels, valence (positivity), BPM and much, much more.

People icon

Collaborating as one.

We work closely with you in a collaborative way that ensures we’re efficient and can be a true partner. An easy trap to fall into when selecting music for your business is to follow personal preference - we balance feedback with close consideration to the original brief to make sure the quality of your playlists isn’t sacrificed.

Music library icon

Ongoing music management.

You’ll have both a dedicated Account Manager and Lead Music Curator, so we’re all hands on deck, from regular check-ins and scheduled music reviews, to perfecting your music schedule with your trading patterns in mind. Our music curation service is truly end-to-end, so you can rest assured that you’re in safe hands with Startle.

Blob

1

2

3

1

2

3

1

2

3

4

5

6

4

5

6

4

5

6

Your next steps.

Ready for your sound to come to life?

Making edits.

We’re more than happy to take onboard feedback on this Blueprint. You know your brand better than anyone, so we’re all ears. 

However, one tip - assigning a lead in charge of music allows us to edit playlists based on one sense of direction, rather than multiple. We often find that designing playlists by committee can lead to a mixed result, or even worse, a generic one.

Going live.

As much as we like to think we do, as people, we don’t think how we feel, say what we think, or do what we say. So, it’s best that we review your playlists based on customer experience through observation, staff feedback, and music usage data. 

Along with site visits by Startle, we ask that you observe your customers to see if they are responding positively (or negatively). In the least creepy way possible, of course.

Continuous improvement.

Our playlists are updated monthly and reviewed quarterly. In addition to regular check-ins, we advise a get-together every so often just to talk music. Brands are like people and change from time to time, so it's important that music reflects that change.

Does this blueprint meet the brief?

  • Do you like? *

Ready to make it a reality?

Get in touch to speak to our team who are ready to help you amplify your brand.

  • Number of locations *

UK

Startle Music Ltd
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676

Europe

Startle c/o I.D. Online Ltd
3015 Lake Drive
Dublin, D24 DKP4, Ireland
+353 1 697 2557

Americas

Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165