Music for bars

If you like Pina Coladas.

Music sounds better with Startle.

Given the serious challenges faced by the bar industry, any competitive advantages you can get your hands on to increase footfall are vital. Our experts are equipped with tools built with advanced Artificial Intelligence and Machine Learning algorithms to understand neuro responses to particular tracks and sentiment of lyrics.
‍
What does this boil down to? The music played in a bar– the tempo, genre and volume – can directly influence a bar-goer’s sensory perception and buying behaviour. For example, studies have concluded that both music tempo and volume influence the speed with which drinks are consumed at a bar 1. Genre of music playing can even affect the likelihood of customers buying more expensive drinks2.

It’s happy hour again

We’ll always get a round in at Startle, and there’s plenty to be positive about in the bar industry, with net spending on drinking in bars up since 20183. But things are evolving. Venues with a focus on convenient use of technology are increasingly popular3. Deloitte suggests that quality of the overall experience will soon be the most important success factor for bars3.
‍
Startle’s technology can sync music to the lighting and volume controls, dimming the lights and making the music louder when the evening comes, helping to increase sales. And if that’s not enough, introducing tech like our touchscreen jukebox - which allows customers to select the tracks - adds an element of interaction to bring something truly unique to the space.

Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.