Puttin’ on the Ritz

Sweet dreams (are made of this)

We just can’t be gloomy at Startle; it’s not in our nature, and there’s plenty to be positive about in the hotel industry. For example, leisure spending on short and long breaks is up from 20183. In 2019, UK hotels experienced their ninth consecutive year of rooms yield growth4. But things are evolving. Industry experts expect customers to look for venues that bring together an ‘experience package’ for all the senses3.
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Startle can integrate music with other tech to automate playlists and reflect changes in the environment. Also syncing with lighting, volume and digital signage, Startle hits all the right notes when it comes to building a pitch perfect ‘experience package’. Playing jazz music can increase the perceived quality of a location and encourage higher spend by putting people in a ‘luxury’ frame of mind, driving upsells for activities like spa bookings or sales of expensive wines in the bar.
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Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.