Music for hotels

Puttin’ on the Ritz

Music sounds better with Startle.

Given the serious challenges faced by the hotel industry, any competitive advantages you can get your hands on to increase bookings are vital. Our experts are equipped with tools built with advanced Artificial Intelligence and Machine Learning algorithms to understand neuro responses to particular tracks and sentiment of lyrics.

What does this boil down to? The music played in a hotel – the tempo, genre and volume – can directly influence a guest’s sensory perception and buying behaviour. For example, playing slower tempo music can encourage guests to spend more time in a location and order more drinks1. Furthermore, a study by Areni and Kim found that classical music creates an air of sophistication which translates into increased spending2.

Sweet dreams

Sweet dreams (are made of this)

We just can’t be gloomy at Startle; it’s not in our nature, and there’s plenty to be positive about in the hotel industry. For example, leisure spending on short and long breaks is up from 20183. In 2019, UK hotels experienced their ninth consecutive year of rooms yield growth4. But things are evolving. Industry experts expect customers to look for venues that bring together an ‘experience package’ for all the senses3.

Startle can integrate music with other tech to automate playlists and reflect changes in the environment. Also syncing with lighting, volume and digital signage, Startle hits all the right notes when it comes to building a pitch perfect ‘experience package’. Playing jazz music can increase the perceived quality of a location and encourage higher spend by putting people in a ‘luxury’ frame of mind, driving upsells for activities like spa bookings or sales of expensive wines in the bar.

Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.

Contact us
Our algorithm
is a dancer.

We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.

Integrates easy like
Sunday morning.

Fusing music with other technology touchpoints can raise the roof on the customer experience.


Our dedicated tech crew ensure you get the best out of your Startle services with our 24/7 Relentless Support™.

Mel Frazer-Reid

Say it to my face

We’d love you to get in touch with one of our experienced and friendly team so we can help you get your brand on centre stage.

Mel Frazer-Reid

Head of Growth

Message Mel

We have been enjoying the Startle background music system across our estate for two years now. We find the system technically robust, the content great and the user interface works really well for our managers.

Chris Tullock
Blind Tiger Inns
Blind Tiger Inns

Call Me Maybe

Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?
Hey, we've just met you and this is crazy. But here's our number . So, call us maybe?
Thanks for your message. We’ll reach out soon, definitely no maybes.
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Startle Music Ltd
1st Floor, 79-81 Borough Rd
London, SE1 1DN, UK

/// club.shaped.easy+44 (0) 203 397 7676
New York

Startle International Inc
5th Floor, 555 Madison Ave
New York, NY 10022, USA

/// motor.ramp.album+1 646-585-0165

1Milliman, The Influence of Background Music on the Behavior of Restaurant Patrons, 1986.
2Areni & Kim 1993.
3Deloitte: Experience is everything (2019).
4BDO: Hotel Britain Report 2019.