Music sounds better with Startle.
Given the serious challenges faced by the pub industry, any competitive advantages you can get your hands on to increase footfall and pint pulls are vital. Our experts are equipped with tools built with advanced Artificial Intelligence and Machine Learning algorithms to understand neuro responses to particular tracks and sentiment of lyrics.
What does this boil down to? The music played in a pub – the tempo, genre and volume – can directly influence a pub-goer’s sensory perception and buying behaviour. For example, music tempo can influence the speed with which drinks are consumed at a bar1, and loud music is proven to make you drink more in less time2.
Time for a knees up?
Consumer spending in pubs is on a downward trend since 20163, but there’s plenty to be positive about if you can offer more than just a perfect pour. Deloitte suggests pubs won’t achieve growth simply by just offering food and drink, and a focus on convenient use of technology is key to the quality of overall experience3.
Startle’s technology allows customers to choose tracks through interactive functionality; either integrating with your brand app or through a branded touchscreen jukebox. We can use data gathered through a Wi-Fi network profile music to suit the customers present at different times, and even tailor deals showing on digital screens to be the most relevant to them.
Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.
Our algorithm is a dancer.
We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.Music +
Integrates easy like Sunday morning.
Fusing music with other technology touchpoints can raise the roof on the customer experience.Tech
Startle has been great for our pub. The biggest difference is with Ultimate DJ. It has been an invaluable tool in shaping our later night offerings. Customers believed we had an actual DJ! We have seen an increase in revenue on Saturdays too since introducing cabaret and Ultimate DJ. It has been nothing short of amazing and I'm very happy to have it on site.
City Of Quebec
Call Me Maybe
Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?
1McElrea & Standing (1992).
2Science News (2008).
3Deloitte: Experience is everything (2019).