Music for pubs

Have a drink on me

Music sounds better with Startle.

Given the serious challenges faced by the pub industry, any competitive advantages you can get your hands on to increase footfall and pint pulls are vital. Our experts are equipped with tools built with advanced Artificial Intelligence and Machine Learning algorithms to understand neuro responses to particular tracks and sentiment of lyrics.

What does this boil down to? The music played in a pub – the tempo, genre and volume – can directly influence a pub-goer’s sensory perception and buying behaviour. For example, music tempo can influence the speed with which drinks are consumed at a bar1, and loud music is proven to make you drink more in less time2.

Time for a knees up

Time for a knees up?

Consumer spending in pubs is on a downward trend since 20163, but there’s plenty to be positive about if you can offer more than just a perfect pour. Deloitte suggests pubs won’t achieve growth simply by just offering food and drink, and a focus on convenient use of technology is key to the quality of overall experience3.

Startle’s technology allows customers to choose tracks through interactive functionality; either integrating with your brand app or through a branded touchscreen jukebox. We can use data gathered through a Wi-Fi network profile music to suit the customers present at different times, and even tailor deals showing on digital screens to be the most relevant to them.

Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.

Contact us
Our algorithm
is a dancer.

We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.

Integrates easy like
Sunday morning.

Fusing music with other technology touchpoints can raise the roof on the customer experience.


Our dedicated tech crew ensure you get the best out of your Startle services with our 24/7 Relentless Support™.

Melanie Fulker

Say it to my face

We’d love you to get in touch with one of our experienced and friendly team so we can help you get your brand on centre stage.

Melanie Fulker

Head of Growth

Message Mel

We have been enjoying the Startle background music system across our estate for two years now. We find the system technically robust, the content great and the user interface works really well for our managers.

Chris Tulloch
Blind Tiger Inns
Blind Tiger Inns

Call Me Maybe

Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?
Hey, we've just met you and this is crazy. But here's our number . So, call us maybe?
Thanks for your message. We’ll reach out soon, definitely no maybes.
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Startle Music Ltd
1st Floor, 79-81 Borough Rd
London, SE1 1DN, UK

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New York

Startle International Inc
5th Floor, 555 Madison Ave
New York, NY 10022, USA

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1McElrea & Standing (1992).
2Science News (2008).
3Deloitte: Experience is everything (2019).