The Selwyn Hotel + Startle.

Soundtrack your stay at The Selwyn.

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About The Selwyn.

The Selwyn Hotel is a boutique hotel located in Richmond upon Thames. It’s intimate, warm and engaging, situated in a character-filled townhouse, near great locations like Richmond Park, the iconic Twickenham Stadium, Wimbledon and the gorgeous Kew Gardens - the hotel offers warm hospitality and great experiences.

Houston, we have a…

The Sewlyn needed a full service solution for their music. Hotels are, obviously, open at all times, so they needed to ensure the correct music was delivered at the correct times.

They also wanted to take pressure off their staff, who are always incredibly busy providing amazing service to customers. The Selwyn is a high end hotel - they needed a premium solution, where human error isn’t at risk of impacting the guest experience.

The Selwyn Hotel

This is how we do it.

Enter: Startle.

The Selwyn can choose from 100-odd mood, genre and behaviour-based playlists, and, with our easy to use scheduler tool, the music is set in advance for all times of the week. This helps to keep the ambience just right, ensures there’s no gaps in the changing over of music, and staff can focus on creating an amazing experience for guests. The carefully curated Startle playlists are full of character, just like the hotel. 

Our unrivalled, industry-leading SLAs give The Selwyn proactive, around-the-clock monitoring and resolution to all of their wants and needs from our support team, with no time wasted waiting for call-outs.

The carefully curated Startle playlists are full of character, just like the hotel.

Colourful wave
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Just Coolin' cover
In A Space Outta Sound cover
Somewhere In Between cover
Little Ghost cover
The Miseducation of Lauryn Hill cover
Look To The Rainbow cover
Summer Me, Winter Me cover
Creating Patterns cover
Simple Things Cover
Travelling Without Moving Cover
Drunk Cover
Voyager Cover
Hard Groove cover

The sound.

Music style and genre can have an effect on our perceptions of quality. For brands that operate within the premium sector, projecting high-end character through each touch-point is important. For this reason, we selected Jazz-prominent playlists - from essential classics to Neo-Jazz and modern Soul - in order to heighten the listeners' experience. Key playlists include -

Jazz Café - warm, retro sounds courtesy of muted brass and husky vocals. Swing rhythms create a laid-back, relaxed feel.

Acid-Jazz - fusing Jazz with Funk and Soul brings energy and modernity to the overall sound. A strong beat creates a consistent pulse for socialising and entertaining.

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Polished, Elevated, Smooth

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Average tempo

90 BPM

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Jazz, Acid Jazz, Ambient

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Example artists

4hero, Astrud Gilberto, Braxton Cook, Stacey Kent, Zero 7, Art Blakey

Look at me now.

We’re so pleased to be helping The Selwyn to create high-end, memorable experiences for their guests. Not only are their customers enjoying the soundtrack to their stay, but the staff are able to take their attention away from music choices and changes and focus on doing what they do best - helping guests.

More to explore
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Heard enough?

Get in touch to start playing your customers the kind of background music that creates those hair-tingling moments.

Request a quote
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