The Selwyn Hotel + Startle.
Soundtrack your stay at The Selwyn.
About The Selwyn.
The Selwyn Hotel is a boutique hotel located in Richmond upon Thames. It’s intimate, warm and engaging, situated in a character-filled townhouse, near great locations like Richmond Park, the iconic Twickenham Stadium, Wimbledon and the gorgeous Kew Gardens - the hotel offers warm hospitality and great experiences.
Houston, we have a…
The Sewlyn needed a full service solution for their music. Hotels are, obviously, open at all times, so they needed to ensure the correct music was delivered at the correct times.
They also wanted to take pressure off their staff, who are always incredibly busy providing amazing service to customers. The Selwyn is a high end hotel - they needed a premium solution, where human error isn’t at risk of impacting the guest experience.
This is how we do it.
Enter: Startle.
The Selwyn can choose from 100-odd mood, genre and behaviour-based playlists, and, with our easy to use scheduler tool, the music is set in advance for all times of the week. This helps to keep the ambience just right, ensures there’s no gaps in the changing over of music, and staff can focus on creating an amazing experience for guests. The carefully curated Startle playlists are full of character, just like the hotel.
Our unrivalled, industry-leading SLAs give The Selwyn proactive, around-the-clock monitoring and resolution to all of their wants and needs from our support team, with no time wasted waiting for call-outs.
The carefully curated Startle playlists are full of character, just like the hotel.
The sound.
Music style and genre can have an effect on our perceptions of quality. For brands that operate within the premium sector, projecting high-end character through each touch-point is important. For this reason, we selected Jazz-prominent playlists - from essential classics to Neo-Jazz and modern Soul - in order to heighten the listeners' experience. Key playlists include -
Jazz Café - warm, retro sounds courtesy of muted brass and husky vocals. Swing rhythms create a laid-back, relaxed feel.
Acid-Jazz - fusing Jazz with Funk and Soul brings energy and modernity to the overall sound. A strong beat creates a consistent pulse for socialising and entertaining.
Vibe
Polished, Elevated, Smooth
Average tempo
90 BPM
Genres
Jazz, Acid Jazz, Ambient
Example artists
4hero, Astrud Gilberto, Braxton Cook, Stacey Kent, Zero 7, Art Blakey
Look at me now.
We’re so pleased to be helping The Selwyn to create high-end, memorable experiences for their guests. Not only are their customers enjoying the soundtrack to their stay, but the staff are able to take their attention away from music choices and changes and focus on doing what they do best - helping guests.
Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!
Marketing Manager
Heard enough?
Get in touch to start playing your customers the kind of background music that creates those hair-tingling moments.
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