Blog.

Let us take you for a spin right ‘round our current thinking, ideas and work that we want on the record.

White wavy lines background patternCassette

Latest posts

The Importance of Volume Control in Retail and Hospitality
Music

  •  

August 23, 2024

The Importance of Volume Control in Retail and Hospitality

How loud is too loud? And why does it matter?

James Picken

James Picken

The History of Background Music
Music

  •  

August 9, 2024

The History of Background Music

Background music is often the backing track to many of our days, the subtle heartbeat of our everyday environments, and it has a rich history that spans centuries.

The Gamification of Live Sport in Pubs
Latest research

  •  

July 22, 2024

The Gamification of Live Sport in Pubs

It's certainly more than just a game.

Music Sampling 101
Music

  •  

July 15, 2024

Music Sampling 101

Ever listened to a song and thought, “I’ve heard this before”? You were probably listening to a song using a sample.

Startle's Mid-Year Updates 2024
Startle news

  •  

July 12, 2024

Startle's Mid-Year Updates 2024

That’s a (half) Wrap - what we’ve been up to this year

Nudgestock 2024 - Creating a Buzz
Startle news

  •  

July 8, 2024

Nudgestock 2024 - Creating a Buzz

We returned to sponsor the most important day in the Behavioural Science calendar... here's how it went!

Sold! The artists with the most valuable back catalogues
Latest research

  •  

July 2, 2024

Sold! The artists with the most valuable back catalogues

Which artists have made the most from selling the rights to their music?