Music meets science - The impact of music in retail
Everything from the tempo, volume and genre of music played in a retail business impacts customers, from dwell-time, spend, and enjoyment of their visits. It’s clear that customers enjoy their shopping with a well-profiled soundtrack, but does the right playlist make business sense?
January 6, 2021
Startle Music: December Top 10 Songs
Yes, it's December. Christmas is coming. But that doesn't mean we can't expand our musical horizons, does it? This months Top 10 is a delightful bounty of both festive and non-festive tunes to lift the spirits.
December 8, 2020
Startle Music: November Top 10 Songs
It’s time for our reveal of the best 10 tracks to check out this month from our Head of Content, James. Discover some new artists, get inspiration for your business, or simply enjoy the playlist at home.
November 10, 2020
Startle Music: October Top 10 Songs
Startle’s Head of Content, James Picken, shares his Top 10 tracks to listen to this October. Discover some new artists, get inspiration for your business, or simply enjoy the playlist at home.
October 1, 2020
Startle Music: September Top 10 Songs
Our musical mastermind and Head of Content, James, shares the Top 10 tracks you should check out this month. Listen to discover some new artists, get inspiration for your business, or simply enjoy the playlist at home.
September 1, 2020
Startle Music: August Top 10 Songs
Startle’s Head of Content shares his August Top 10 - the best tracks to check out this month. Listen to discover some new artists, get inspiration for your business, or simply enjoy the playlist at home.
August 4, 2020
Reopening in Hospitality: A Simplified Guide to Music & Entertainment
As operators in hospitality, we know your top priority right now is to keep your customers and employees safe, and rightly so. But it’s also more important than ever to nail your atmosphere to draw customers in, put them at ease with an enjoyable environment, and encourage returns.
July 8, 2020
Hospitality Music Post-Lockdown: Reopening with the Right Atmosphere
After weeks of turbulence, closures and uncertainty for hospitality businesses, the time has come for many to start planning how they’ll re-open to the public.
June 4, 2020
How Background Music Can Influence Customer Spend in Retail & Hospitality
While a retail or hospitality atmosphere is obviously made up of many different factors, background music is one of the most highly controllable.
June 12, 2019
How to Create the Perfect Soundtrack for your Business
Just like your logo, colour scheme and ‘mission’, your soundtrack should be part of your brand identity and be given the deserved recognition for its role in creating your desired atmosphere and influencing customer behaviour.
February 28, 2019
How Not to Annoy Your Employees with Christmas Music This Year
Here are our 4 tips for helping you create a very merry atmosphere in your business this season, without annoying your employees!
December 6, 2018