How Background Music Can Influence Customer Spend in Retail & Hospitality
While a retail or hospitality atmosphere is obviously made up of many different factors, background music is one of the most highly controllable.
June 12, 2019
How to Create the Perfect Soundtrack for your Business
Just like your logo, colour scheme and ‘mission’, your soundtrack should be part of your brand identity and be given the deserved recognition for its role in creating your desired atmosphere and influencing customer behaviour.
February 28, 2019
How Not to Annoy Your Employees with Christmas Music This Year
Here are our 4 tips for helping you create a very merry atmosphere in your business this season, without annoying your employees!
December 6, 2018
Why Can't I Use Spotify in my Business?
It’s a much smarter move to set your business up with a professional, ‘B2B’ music service that not only covers commercial licenses, but offers much more functionality and control.
August 29, 2018
The Impact of a Good Restaurant Music System
In 2018, the expectation to visit a restaurant and experience more than just a good meal is standard; consumers need a good reason to venture out instead of conveniently ordering in, whether this comes from more food and drink choice, a great in-venue entertainment offering, superior service, or a combination of multiple factors.
July 4, 2018
The Importance of Background Music and Technology in Hospitality
By optimising technology for better entertainment and communication in their venues, hospitality brands can create immersive experiences that will awaken their customers and help a connection to form.
March 13, 2018
The Dos & Don’ts of Background Music in Retail
With expectations of speed, convenience and personalisation higher than ever and easier to meet online, many consumers need to be given a reason to put down their smartphones and visit a store - inviting the concept of the modern store experience.
January 4, 2018
12 of the Best Non-Christmassy Christmas Songs
We’ve narrowed it down to our top 12 ‘Non-Christmassy Christmas Songs’ - those forgotten gems and nostalgic numbers that bring us into the holiday mood, with one for each day of Christmas…
December 18, 2017
The Licenses Needed to Play Music in a Business
In order to secure a high-quality, legal music system for your business, do your research and decide on what it is you want to achieve with your background music - this will help you to find the right solution for your brand!
October 19, 2017
Reaching the Consumer Through all the Noise
An integrated marketing approach and a well thought-out digital strategy is highly valuable in hospitality businesses in this modern age. The appropriate use of music in a business environment can be transformational.
July 18, 2017
Music for Pubs: Making the Most of Summer
Music is a very powerful tool that can contribute to providing the best possible experience for your customers on summer days. When they’re happy, you’ll see an increase in dwell-time and, subsequently, spend, and you can rely on that all-important word of mouth marketing to attract new customers and repeat visits!
June 27, 2017
How Startle Music has Boosted Customer Experiences in Domino's Pizza Stores
Founded in 1960 with the initial goal of opening just three venues, Domino’s Pizza now have over a thousand franchised locations in the UK, and are expanding daily. While business is undeniably booming, Domino’s franchisees expressed the need to improve the experience for customers waiting in line, and enhance the in-venue atmosphere. Not only this, but managers were looking for a way to boost employee morale and reduce staff turnover, translating to a more positive and productive workforce.
January 24, 2017