Our Mind The Gap Research Returns!
We are proud to announce the return of our Mind the Gap research. It’s a completely free-to-access consumer behaviour research hub for the retail and hospitality sectors.
October 4, 2021
Using Behavioural Science: Expectancy Theory
Expectancy Theory concerns how our expectations of a product or service influence how we feel about what we experience or the perceived performance of a product.
September 21, 2021
Using Behavioural Science: Perceptual Fluency
If you can create the perfect atmosphere and replicate it at scale, you’re effectively constantly embedding positive brand vibes with your customers
August 27, 2021
Using Behavioural Science: Priming
There are probably very few other industries where pretty much all the senses can play a part in contributing to a great customer experience and making sales.
July 20, 2021
Using Behavioural Science: The Peak-End Rule
To be truly different and memorable, a business should concentrate on improving peak aspects of the customer experience.
June 29, 2021
Three Lions; bringing the people together
It’s hard to think of more joyous, euphoric moments of communal togetherness than when England have won a big match and the open bars of ‘Three Lions’ start up
June 25, 2021
Using Behavioural Science: The Fundamental Attribution Error
You may think that your customers’ buying habits are shaped entirely by their personality; choosing a garment as it is their favourite colour, selecting a dessert with chocolate as that is their favourite sweet thing, but they are often just as likely, if not more so, to be influenced by the context they are in.
May 25, 2021
The Next Decade of Retail Starts Today
A recent survey of over 15,000 consumers placed ‘experience’ at the heart of retail, with 81% of respondents saying they’d pay more for it.
February 12, 2021
Mind The Gap: New Industry Reports on Retail & Hospitality Post Lockdown
Our new, free-to-access industry reports on customer behaviour and the perceived gaps in experience and atmosphere in the retail and hospitality sectors, post lockdown 1.
December 9, 2020
Over half of pub-goers find the pub just as relaxing now compared to pre-lockdown
Startle’s research into the post-lockdown pub experience reveals that over half (55.1%) of pub-goers find the pub just as relaxing as pre-lockdown, with a quarter (22.5%) thinking it’s even more relaxing now.
September 30, 2020
Shoppers split on how relaxing they find the post lockdown retail experience
Startle’s research into the retail experience reveals that half (49.9%) of shoppers think it is just as relaxing now compared to pre-lockdown, but half of them are intending to shop less regularly now, post lockdown.
September 25, 2020
Two thirds of restaurant diners find the experience just as relaxing as pre-lockdown
Startle’s research into the dining experience reveals that two thirds (63.3%) of restaurant goers think that the experience is just as relaxing now as pre-lockdown, and only a third of them (37.4%) will go less frequently compared to pre-lockdown.
September 22, 2020