Building a bright Future.

Startle was founded with the desire to be a positive company built in. Having a positive impact on the world has always been a consideration in how we operate and the choices we make.

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Our total emissions for 2022

318.19 tCO2e

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299 tCO2e

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2.79 tCO2e

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Home working

16.4 tCO2e

View our methodology

This is how we do it.

At Startle, we hold ourselves accountable. We’re proud to have built our company with an incredibly low environmental footprint. We’re not perfect, but we’re making big strides to be as environmentally responsible as possible.

Here are the steps we’ve taken so far, both with our products and our team, with the environment front of mind.

Ultra lightweight hardware.

All of our music and technology is powered by the smart little Startle Player. Not only is it incredibly efficient (drawing < 2W of power), but it’s compact (just 10.5 x 7.5 x 5 cm in size) and lightweight too (weighing < 250g) meaning its shipping footprint is tiny as well.

Startle Player



Minimal cables


Sonos and Chromecast speakers

The Startle Player is unique in that it can connect with Sonos and Chromecast speakers. Compared to energy-consuming amplifiers that require lots of wiring and power, our player enables options that are more environmentally friendly (and practical too).

Making sustainable choices.

We've removed all single use packaging from our players. They come packaged in recyclable cardboard, printed with planet friendly inks.

And as a SaaS provider, we have servers that require power and cooling. We host these in secure data centres powered exclusively by 100% renewable energy.

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No single use plastic

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Recycled packaging

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Eco friendly inks

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100% renewable energy

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Power saving features and digital alternatives.

With our customisable scheduler, customers are able to set their own opening hours. That means that not only do our players automatically go to sleep when you’re not using them, they can even turn your screens off at closing time (and back on again for opening).

Utilising your existing screens for digital signage already provides benefits over print promotional materials, such as providing more control and being more eye catching, but it can also be a great way to help reduce emissions associated with printing and posting physical point of sale materials to your locations.


Our Atmosphere product tracks environmental factors such as temperature which can help you determine if you're spending too much on heating/cooling your premises. This can not only help you with your energy bills, but help you be more environmentally friendly while also providing the optimum environment for your customers.

Knowledge is power - the more you can know about what’s going on in your venue, the better decisions you can make.

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Quickly check
the current


See your site’s
over time

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Quickly check
the current


See your site’s
over time


Sustainable initiatives.

We teamed up with Octopus Electric Vehicles to launch an Electric Vehicle Salary Sacrifice scheme. The scheme allows our UK employees to lease an electric vehicle through Startle, before their income tax is deducted.

Over 40% of our team are now proud drivers of electric vehicles, meaning our personal environmental footprints are smaller too.

Oh, and we’ve helped plant over 15,000 trees to help aid reforestation projects. Pretty neat.

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of our team are currently driving electric vehicles, with more to come

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trees have been planted to help aid reforestation projects

Supply chain sustainability.

Perhaps the biggest activity we take part in to be more environmentally conscious is tracking our emissions across our entire supply chain.

We offset all emissions with Ecologi - the scope of this includes evaluating our direct emissions, indirect emissions, and value chain emissions. To us it is important that we measure, reduce and offset our emissions across all three scopes so that we fully understand our true environmental footprint.

Ecologi Zero
ISO 14001

We're also ISO 14001 accredited for our Environmental Management processes. This accreditation sets out the requirements for an effective environmental management system, and it’s a clear way for us to set out our commitment to the environment, looking at elements like minimising our waste, training our employees, and establishing our environmental objectives.

a pledge that the whole company is behind

I'm proud to have built Startle into what it is today. Our team doesn't have to commute, we run on energy efficient hardware that's manufactured in the UK, and we are aiming to be fully Carbon Negative. But we are keen to do even more. Our sustainability goals are something that the whole company is behind and I'm thrilled to see my vision of a business-for-good come to fruition.

Adam Castleton

CEO of Startle Music

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Adam Castleton