Our algorithm is a dancer.
Startle is a believer in the power of music to shape human emotions and behaviour, and technology is our chosen instrument for sharing that with the world. We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.Contact us
Our expertly curated playlists, backed by cutting-edge tech and behavioural science, transform any atmosphere to something truly magical.
Created from our multimillion track library covering every style and genre, our music is encoded at the highest quality and is fully licensed for business use.
Our experts are equipped with tools to make them superhuman. Our library is analysed with advanced algorithms: Artificial Intelligence and Machine Learning backed up by behavioural science, giving us the superpower to understand neuro responses to particular tracks and the sentiment of lyrics, meaning not only better curated playlists to suit your unique business, but direct control over the commercial impact of your music for a greater competitive advantage.
Our cutting-edge platform, Studio, is web-based, cloud-hosted and app-controlled. It's equally at home on desktop, tablet or mobile.
Studio gives clients the power to replicate a perfectly curated atmosphere across an entire estate. What other state of the art system allows you to fade down the lights and increase the volume as the sun is setting?
Designed for multi-site operators with complex requirements, Studio brings optimum flexibility and enterprise security to the party. It also includes Tune-Up™, a world-first innovation that reports live to the user how to boost CX in the moment and lower the carbon footprint of each site over the long term.