Our algorithm is a dancer.

Startle is a believer in the power of music to shape human emotions and behaviour, and technology is our chosen instrument for sharing that with the world. We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.

Curated by

Superhumans

Our expertly curated playlists transform a location’s music. They are created from our multimillion track music library that covers every style and genre, is encoded at the highest quality and is fully licensed for business use.

Our experts are equipped with tools to make them superhuman. Our library is analysed with advanced algorithms: AI (Artificial Intelligence) and ML (Machine Learning), giving us the superpower to understand neuro responses to particular tracks and the sentiment of lyrics.

The result is more appropriate playlists and greater control over the behavioural and emotional responses customers have to the music that's played.

Powered by

Studio

Our cutting-edge platform, Studio, is web-based, cloud-hosted and app-controlled. It's equally at home on desktop, tablet or mobile.

Studio gives clients the power to replicate a perfectly curated atmosphere across an entire estate. What other state of the art system allows you to fade down the lights and increase the volume as the sun is setting?

Designed for multi-site operators with complex requirements, Studio brings optimum flexibility and enterprise security to the party. It also includes Tune-Up™, a world-first innovation that reports live to the user how to boost CX in the moment and lower the carbon footprint of each site over the long term.