Our algorithm is a dancer.
Startle is a believer in the power of music to shape human emotions and behaviour, and technology is our chosen instrument for sharing that with the world. We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.Contact us
Our expertly curated playlists transform a location’s music. They are created from our multimillion track music library that covers every style and genre, is encoded at the highest quality and is fully licensed for business use.
Our experts are equipped with tools to make them superhuman. Our library is analysed with advanced algorithms: AI (Artificial Intelligence) and ML (Machine Learning), giving us the superpower to understand neuro responses to particular tracks and the sentiment of lyrics.
The result is more appropriate playlists and greater control over the behavioural and emotional responses customers have to the music that's played.
Our cutting-edge platform, Studio, is web-based, cloud-hosted and app-controlled. It's equally at home on desktop, tablet or mobile.
It’s way more than just a playlist scheduler. What other state of the art system allows you to fade down the lights and increase the volume as the sun is setting?
Designed for multi-site operators with complex requirements, Studio brings optimum flexibility and enterprise security to the party. It's future-proof and easily expandable via additional apps and third-party add-ons.