Music for Business.

Our algorithm is a dancer. He’s also a foot tapper, a head bobber and, very occasionally, a gifted air guitarist. He’s a person, called James, and he does the job that most places leave to the robots.

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Superhuman James

Curated by superhumans.

Blending artificial intelligence, and actual intelligence, James oversees the curation of the playlists that influence the way your customers shop. Because, while the tech, data and science are important, there’s nothing better at picking music for humans, than humans. Especially our humans.

Brands that sound better with Startle

Music is powerful, but using it with intention takes skill.

We all know that music can change our moods. But its power is much larger than just that; it can change the way we move, how we behave, our perception of time, our reading of a brand or influence our purchasing decisions.

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Multimillion track library

What you want, baby we got it... our music library contains every style and genre that you could imagine, from RnB to Acid Jazz (whatever that is).

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Our team are Cannes Lions accredited in behavioural science giving us the superpower to predict the likely physical, emotional and behavioural impact of the music.

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Quality assured

Our music is encoded at the highest quality and is fully-licensed for business use. We're also ISO 9001 accredited for our quality management systems.

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Commercially sound

We’re about so much more than great music and wishful thinking. We give you the tools you need to hit and surpass your business objectives.


Adam Castleton

- CEO at Startle Music

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More than a soundtrack to me.

Getting your music pitch-perfect starts with your business objectives - from increasing covers or dwell time, to driving repeat custom. Your business objectives aren’t just nice-to-haves, so we make sure your music isn’t either.




  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Say hello to Studio, our enterprise platform that makes your atmosphere work harder.

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I have been waiting for a music and signage service like this for years. Current music but in-keeping with the Lloyds brand, I feel like it is driving repeat business as the customers are actually enjoying the music. Signage is fabulous and takes all the pain away.

Anthony Thomas

General Manager at Lloyds; The Hedley Verity pub

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Jammin’ till the jam is through.

What music could you be playing to achieve your objectives? Try our Rehearsal Room to design your atmosphere with intent.
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Behavioural Science Charts
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Heard enough?

Get in touch to start playing your customers the kind of background music that creates those hair-tingling moments.

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