Music for restaurants

Heard it through the grapevine.

Music sounds better with Startle.

Given the serious challenges faced by the Restaurant industry, any competitive advantages you can get your hands on to enhance the restaurant atmosphere are vital. Our experts are equipped with tools built with advanced Artificial Intelligence and Machine Learning algorithms to understand neuro responses to particular tracks and sentiment of lyrics.

What does this boil down to? The music played in a restaurant – the tempo, genre and volume – can directly influence a diner’s sensory perception and buying behaviour. For example, a study by Milliman concluded that restaurant diners exposed to slow music spent an average of 11 minutes longer at their table than those who were exposed to fast music1. And what if you pump up the volume? Consumers order 10% more of unhealthy food when the volume is cranked up higher2.

Plenty of covers

Plenty of covers

Industry experts believe the restaurant of the future will use technology to customise the dining experiences3. Furthermore, customers want ‘more technology-led restaurant experience’ and are ‘unsatisfied with current solutions’, with more than two-thirds (71%) of under-45s believing technology can improve the general dining experience, but 64% regarding current technology options disappointing4.

Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.

Music +
Our algorithm is a dancer.

We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.

Music +
Integrates easy like Sunday morning.

Fusing music with other technology touchpoints can raise the roof on the customer experience.

Get in the middle of a chain reaction.

Use the science behind good vibrations and discover behavioural evidence to shape magical atmospheres.

Adam Scott

Say it to my face

We’d love you to get in touch with one of our experienced and friendly team so we can help you get your brand on centre stage.

Adam Scott

Business Development Director

Message Adam

Startle is the perfect partner for the design and installation of my audio systems. Their expert engineering teams provide site-specific recommendations that always deliver the most amazing sound quality. They also provide me with a number of bespoke playlists that are constantly refreshed with new and exciting music, which means the service is loved by both my staff and customers. I cannot recommend their services highly enough. Having tried the rest, Startle certainly is the best.

Mike Racz

Call Me Maybe

Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?
Hey, we've just met you and this is crazy. But here's our number . So, call us maybe?
Thanks for your message. We’ll reach out soon, definitely no maybes.
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Startle Music Ltd
1st Floor, 79-81 Borough Rd
London, SE1 1DN, UK

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New York

Startle International Inc
5th Floor, 555 Madison Ave
New York, NY 10022, USA

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1Milliman, The Influence of Background Music on the Behavior of Restaurant Patrons, 1986.
2Dr. Biswas, University of South Florida, Journal of the Academy of Marketing Science, 2018.
3Deloitte Changing tastes: The UK casual dining market, Sept 2017.
4Wi5 Mobile Order & Pay Report, 2020.