Music for retail
'Cause we are living in a material world.
Music sounds better with Startle.
Given the serious challenges faced by the retail industry, any competitive advantages you can get your hands on to increase footfall are vital. Our experts are equipped with tools built with advanced Artificial Intelligence and Machine Learning algorithms to understand neuro responses to particular tracks and sentiment of lyrics.
What does this boil down to? The music played in-store - the tempo, genre and volume – can directly influence a consumer’s sensory perception and buying behaviour. For example, a study by Milliman concluded that playing slower tempo music can result in higher daily profits as consumers spend more time browsing1, whilst playing music that matches a brand saw a 9.1% uplift in sales compared to when randomly selected popular music was played2.
Reasons to be cheerful
We just can’t be gloomy at Startle; it’s not in our nature, and there’s plenty to be positive about in retail. 90% percent of worldwide retail sales are still done in physical stores3. But things are evolving. 59% of consumers expect more than half of retail space to be devoted to experience rather than product by 20254.
Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.
Music +
Our algorithm
is a dancer.
We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.
Music
Tech
Integrates easy like
Sunday morning.
Fusing music with other technology touchpoints can raise the roof on the customer experience.
Integrations
Science
Get in the middle of a chain reaction.
Use the science behind good vibrations and discover behavioural evidence to shape magical atmospheres.
Science
Say it to my face
We’d love you to get in touch with one of our experienced and friendly team so we can help you get your brand on centre stage.
Melanie Fulker
Chief Customer Officer
Message Mel
Startle went beyond our requests for a good music and signage solution and presented a bespoke, forward-thinking technology strategy. Coupled with their commitment to excellent service, they really stood out amongst other providers and have exceeded our expectations so far.
-
Phil Whittle
Schuh
Call Me Maybe
Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?
London
Startle Music Ltd
1st Floor, 79-81 Borough Rd
London, SE1 1DN, UK
New York
Startle International Inc
5th Floor, 555 Madison Ave
New York, NY 10022, USA
Latest news
Here's a selection of our latest news, views and client stories from our blog.
.png)
1Milliman, The Influence of Background Music on the Behavior of Restaurant Patrons, 1986.
2HUI Research: The Impact of Music in Restaurants, 2017.
3Deloitte Global Powers of Retailing 2018.
4Westfield How We Shop: The Next Decade, 2020.
