Music sounds better with Startle.
Given the serious challenges faced by the retail industry, any competitive advantages you can get your hands on to increase footfall are vital. Our experts are equipped with tools built with advanced Artificial Intelligence and Machine Learning algorithms to understand neuro responses to particular tracks and sentiment of lyrics.
What does this boil down to? The music played in-store - the tempo, genre and volume – can directly influence a consumer’s sensory perception and buying behaviour. For example, a study by Milliman concluded that playing slower tempo music can result in higher daily profits as consumers spend more time browsing1, whilst playing music that matches a brand saw a 9.1% uplift in sales compared to when randomly selected popular music was played2.
Reasons to be cheerful
We just can’t be gloomy at Startle; it’s not in our nature, and there’s plenty to be positive about in retail. 90% percent of worldwide retail sales are still done in physical stores3. But things are evolving. 59% of consumers expect more than half of retail space to be devoted to experience rather than product by 20254.
Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.
Our algorithm is a dancer.
We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.Music +
Integrates easy like Sunday morning.
Fusing music with other technology touchpoints can raise the roof on the customer experience.Tech
Startle went beyond our requests for a good music and signage solution and presented a bespoke, forward-thinking technology strategy. Coupled with their commitment to excellent service, they really stood out amongst other providers and have exceeded our expectations so far.
Call Me Maybe
Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?
1Milliman, The Influence of Background Music on the Behavior of Restaurant Patrons, 1986.
2HUI Research: The Impact of Music in Restaurants, 2017.
3Deloitte Global Powers of Retailing 2018.
4Westfield How We Shop: The Next Decade, 2020.