Brands that sound better with Startle
Behavioural Science in action, in the gym.
The Fundamental Attribution Error is the tendency to overestimate the importance of personality and to underestimate the influence of context as the key in driving human behaviour. Here’s a tip: avoid communicating when people are rushing. A brand will ideally advertise to an attentive audience and crucially, all comms need to be as relevant and contextual as possible, such as a digital display board advertising a discounted gym membership in the days after New Year’s Day.
- brand distinctiveness
- cover control
- responsive atmospherics
- repeat custom
- brand consistency
- top of mind
- driving spend
- increased dwell time
- throughput control
Tell me more, tell me more - What does a great gym experience look like?
Tailored music for gyms.
Our music services give you everything you need to propel your atmosphere to perfection. Professionally curated playlists designed for a variety of gym zones. An easy-to-use drag and drop scheduler that can be tailored to your opening hours. Flexible permissions that allow you to determine who can control what. Multisite reporting to ensure you’re on top of what’s happening at each and every location. Whatever your requirements, we’ll give you the tools you need to design and scale your perfect atmosphere with our background music for gyms.More about background music
Dynamic digital signage.
Digital signage provides an impactful way to communicate with customers and promote your facilities. Capture attention when your customers are in the frame of mind to take action, and integrate displays with background music to create a slick audio-visual experience. Whether you have 5 screens or 5,000, our digital signage system supports easy scheduling and management of static or video content, allowing you to tailor your displays to work perfectly for every time and day of the week.More about digital signage
With Startle's first-of-its-kind atmosphere monitoring tool, you can gain invaluable insight into how the environment of your gyms changes over time. And more importantly, how this impacts areas like sales, footfall and other customer behaviours. By bringing data on your gyms’ busyness, energy, temperature and local weather together in one place, you can get a better view than ever of how they measure up - whether comparing by time, daypart, or site to site.More about atmosphere monitoring
Provided me with a fantastic music service
Startle has provided me with a fantastic music service for over 4 years. The system has the most complete music catalogue I have ever seen and their control panel is so easy to use. I can tailor the music required in any of my sites and even use the system to promote special offers via their audio messaging feature. Lastly, and this really should not be understated, the support team are amazing. They are on hand 24/7 and are relentless in resolving any queries in lightning quick time.
Multi-site Operations Manager
Nailed it from the get-go
Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!
Can control all of our venues from my smartphone
Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.