Background Music for Gyms.
Music for stretching, for sprinting, for spinning and spotting, for treadmills and dumbbells and doing just one more rep.

What’s a great gym-going customer experience?
Something customers tell friends about. Like hearing their favourite motivational song that powers them to an extra km on the treadmill. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.
Creating a great gym experience isn’t so easy.
But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded gym solutions and experiences that sync perfectly in tune with your business objectives.
Behavioural Science in action, in the gym
The Fundamental Attribution Error is the tendency to overestimate the importance of personality and to underestimate the influence of context as the key in driving human behaviour. Here’s a tip: avoid communicating when people are rushing. A brand will ideally advertise to an attentive audience and crucially, all comms need to be as relevant and contextual as possible, such as a digital display board advertising a discounted gym membership in the days after New Year’s Day.
music
science
tech
- brand distinctiveness
- cover control
- responsive atmospherics
- repeat custom
- brand consistency
- top of mind
- driving spend
- increased dwell time
- throughput control
Tell me more, tell me more - What does a great gym experience look like?
Taking something that can be seen as a commodity and turning it into a major driving factor to your gym brand’s bottomline. It’s getting music and atmosphere on your team and in all your gyms.
Picture a music system with the most comprehensive music catalogue, all accessible via an intuitive user platform. Tailor the music across all the gym sites in your estate, and use the system to promote special offers via an audio messaging feature, pumping messages into minds as your customers pump iron.
We call it music+.


Brands that sound better with Startle






























Heard enough?
Get in touch to start playing your gym members the kind of background music that creates blood pumping, personal best moments.
Request a quote