What’s a great gym-going customer experience?
Something customers tell friends about. Like hearing their favourite motivational song that powers them to an extra km on the treadmill. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.
Creating a great gym experience isn’t so easy.
But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded gym solutions and experiences that sync perfectly in tune with your business objectives.
Behavioural Science in action, in the gym
The Fundamental Attribution Error is the tendency to overestimate the importance of personality and to underestimate the influence of context as the key in driving human behaviour. Here’s a tip: avoid communicating when people are rushing. A brand will ideally advertise to an attentive audience and crucially, all comms need to be as relevant and contextual as possible, such as a digital display board advertising a discounted gym membership in the days after New Year’s Day.
- brand distinctiveness
- cover control
- responsive atmospherics
- repeat custom
- brand consistency
- top of mind
- driving spend
- increased dwell time
- throughput control
Tell me more, tell me more - What does a great gym experience look like?
Provided me with a fantastic music service
Startle has provided me with a fantastic music service for over 4 years. The system has the most complete music catalogue I have ever seen and their control panel is so easy to use. I can tailor the music required in any of my sites and even use the system to promote special offers via their audio messaging feature. Lastly, and this really should not be understated, the support team are amazing. They are on hand 24/7 and are relentless in resolving any queries in lightning quick time.
Nailed it from the get-go
Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!
Can control all of our venues from my smartphone
Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.