Background Music for Gyms.

What’s a great gym-going customer experience?

Something customers tell friends about. Like hearing their favourite motivational song that powers them to an extra km on the treadmill. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.

Creating a great gym experience isn’t so easy.

But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded gym solutions and experiences that sync perfectly in tune with your business objectives.

Behavioural Science in action, in the gym

The Fundamental Attribution Error is the tendency to overestimate the importance of personality and to underestimate the influence of context as the key in driving human behaviour. Here’s a tip: avoid communicating when people are rushing. A brand will ideally advertise to an attentive audience and crucially, all comms need to be as relevant and contextual as possible, such as a digital display board advertising a discounted gym membership in the days after New Year’s Day.