Background Music for Hotels.

Music for checking in, for chilling out and checking out the bar, for work trips and workouts, and soothing spell in the spa.

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What’s a great hotel customer experience?

Something customers tell friends about. Like a touch-screen check-in process that saves time and hassle when you arrive late after a delayed flight. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.


But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded hotel solutions and experiences that sync perfectly in tune with your business objectives.

Behavioural Science in action, in the hotel

The Peak-End rule is a psychological heuristic in which an experience is evaluated and remembered based on the peak (most intense) point of the experience and/or the ending of the experience. Hotel stays are remembered for their most stand out and final moments, be they positive or negative. A rude and inattentive receptionist at check out can ruin a two-week holiday, yet a waiter in the hotel restaurant bringing out a dessert with your name written in chocolate calligraphy can make the night memorable.




  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Tell me more, tell me more - What does a great hotel experience look like?

Taking something that can be seen as a commodity and turning it into a major driving factor to your hotel business’s bottom line. It’s getting music and atmosphere on your team and in all your hotels.

Imagine a system that effortlessly builds and monitors your hotel atmosphere automatically across each zone, measuring noise levels in the foyer and magically adjusting music, displays and lighting responsively, whilst the reception staff keep doing what they do best. It’s the ultimate ‘experience package’, fine-tuned for your brand.

We call it music+.

Hotels sound better with Startle brochure
Free download
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We are really happy with Startle's personal touch

Startle worked closely with us to tailor make a playlist that is perfect for our customers and our store colleagues. They really invested in understanding Charles Tyrwhitt as a brand and used this to create a strong and varying playlist that matched our customers shopping habits throughout the day.

Nicola Wright

Visual Merchandising Coordinator

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Visual Merchandising Coordinator

Nailed it from the get-go

Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!

Hattie Shaw

Marketing Manager

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Marketing Manager

Can control all of our venues from my smartphone

Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.

Will Barrett

Technical Manager

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Technical Manager

Brands that sound better with Startle

Heard enough?

Get in touch to start playing your hotel guests the kind of background music that creates hair-tingling moments.

Request a quote
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