Background music for hotels.

Music for checking in, for chilling out and checking out the bar, for work trips and workouts, and soothing spells in the spa.

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What’s a great hotel experience?

Something customers tell their friends about. Like a soothing soundtrack welcoming them into the lobby, carefully curated design elements that complement each other, and above-and-beyond service that makes them leave with a smile. It elevates a brand to distinction, with the atmosphere of all its locations harmonising in unison. Ultimately it improves your bottom line.

Creating a standout hotel experience isn’t so easy.

But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded hotel experiences that sync perfectly in tune with your business objectives.

With our music for hotels, we’re lucky to work with some of the biggest and best brands in the world, from high-street chains to high-end hideouts to eclectic independents. Whether you’re looking to influence dwell-time, increase customer spend or boost employee productivity, our team has the expertise to drive your objectives and make your hotels sing.

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Brands that sound better with Startle

Want to learn more? Download our free Hotels Experience brochure now.

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Hotels brochure

Behavioural Science in action, in the hotel.

The Peak-End rule is a psychological heuristic in which an experience is evaluated and remembered based on the peak (most intense) point of the experience and/or the ending of the experience. Hotel stays are remembered for their most stand out and final moments, be they positive or negative. A rude and inattentive receptionist at checkout can taint a two-week holiday, yet a waiter in the hotel restaurant bringing out a dessert with your name written in chocolate calligraphy can make the night memorable.




  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Tell me more, tell me more - What does a great hotel experience look like?

Taking something that can be seen as a commodity and turning it into a major driving factor to your bottom line. It’s getting music and atmosphere on your team and in all your hotels.

Imagine a system that effortlessly builds and monitors your hotel atmosphere automatically across each zone, measuring noise levels in the foyer and magically adjusting music, signage and lighting responsively, while reception staff are free to keep doing what they do best. It’s the ultimate ‘experience package’, fine-tuned for your brand.

We call it music+.

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Hotels Sound Better With Startle brochure

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Tailored music for hotels.

Our music services give you everything you need to propel your atmosphere to perfection. Professionally curated playlists designed for a variety of hotel environments. An easy-to-use drag and drop scheduler that can be tailored to your opening hours. Flexible permissions that allow you to determine who can control what. Multisite reporting to ensure you’re on top of what’s happening at each and every location. Whatever your requirements, we’ll give you the tools you need to design and scale your perfect atmosphere with our background music for hotels.

More about background music
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TV showing hotel signage

Dynamic digital signage.

Digital signage provides an impactful way to communicate with customers and promote your hotel amenities. Capture attention when your customers are in the frame of mind to treat themselves, and integrate with background music to create a slick audio-visual experience. Whether you have 5 screens or 5,000, our digital signage system supports easy scheduling and management of static or video content, allowing you to tailor your displays to work perfectly for every time and day of the week.

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Atmosphere monitoring.

With Startle's first-of-its-kind atmosphere monitoring tool, you can gain invaluable insight into how the environment of your hotels changes over time. And more importantly, how this impacts areas like sales, footfall and other customer behaviours. By bringing data on your hotels’ busyness, energy, temperature and local weather together in one place, you can get a better view than ever of how they measure up - whether comparing by time, daypart, or site to site.

More about atmosphere monitoring
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We are really happy with Startle's personal touch

Startle worked closely with us to tailor curate playlists that are perfect for our customers and our store colleagues. They really invested in understanding Charles Tyrwhitt as a brand and used this to create a strong and varying soundtrack that matched our customers shopping habits throughout the day.

Nicola Wright

Visual Merchandising Coordinator

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Visual Merchandising Coordinator

Nailed it from the get-go

Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!

Hattie Shaw

Marketing Manager

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Marketing Manager

Can control all of our venues from my smartphone

Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.

Will Barrett

Technical Manager

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Technical Manager

Heard enough?

Get in touch to start playing your hotel guests the kind of background music that creates hair-tingling moments.

Request a quote
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