Background Music for Shops & Retail Stores.

Music for browsing, for buying, for sales and splurges, for bags and baskets and buy buy Miss American Pie.

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What’s a great retail customer experience?

Something customers tell their friends about. Like the perfect soundtrack welcoming them into the store, carefully curated design elements that complement each other, and above-and-beyond service that makes them leave with a smile. It elevates a brand to distinction, with the atmosphere of all its sites harmonising in unison. Ultimately it improves your bottom line.

Creating a standout store experience isn’t so easy.

But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded retail store experiences that sync perfectly in tune with your business objectives.

With our music for shops, we’re lucky to work with some of the biggest and best retail brands in the world, from high-street chains to grocery stores to eclectic modern brands. Whether you’re looking to influence browsing time, increase impulse purchasing or boost employee productivity, our team has the expertise to drive your objectives and make your retail environments sing.

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Shops & retails stores that sound better with Startle

Want to learn more? Download our free In-store Experience brochure now.

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Behavioural Science in action, in-store.

Scarcity, the tendency of things to become more appealing when they are in limited numbers, is often seen in evidence within retail. From limited edition trainers, launched in partnership with a pop star (Cardi B and Reebok, or Led Zeppelin and Vans, for example), to temporary menu items from McDonald’s. Such items can drive demand, heighten media coverage, and ultimately drive more people to stores.




  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Tell me more, tell me more - What does a great retail store experience look like?

Taking something that can be seen as a commodity and turning it into a major driving factor to your retail brand’s bottom line. It’s getting music and atmosphere on your team and in all your shops.

Picture interactive screens that empower customers to creatively engage with products, and capturing imaginations whilst your atmosphere responsively adapts throughout the day based on your business needs minute to minute. Increase dwell-time, drive spend, nudge repeat custom… it’s all possible.

We call it music+.

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Retail Sounds Better With Startle brochure

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In-store music.

Our music services give you everything you need to propel your atmosphere to perfection. Professionally curated playlists designed for a variety of retail environments. An easy-to-use drag and drop scheduler that can be tailored to your opening hours. Flexible permissions that allow you to determine who can control what. Multisite reporting to ensure you’re on top of what’s happening at each and every store. Whatever your requirements, we’ll give you the tools you need to design and scale your perfect store atmosphere with our background music for retail.

More about background music
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Digital signage for retail.

In-store digital signage provides an impactful way to communicate with shoppers and showcase your products. Capture attention when your customers are in the frame of mind to buy, and integrate with background music to create a slick audio-visual experience. Whether you have 5 screens or 5,000, our digital signage system supports easy scheduling and management of static or video content, allowing you to tailor your displays to work perfectly for every time and day of the week.

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Atmosphere monitoring.

With Startle's first-of-its-kind atmosphere monitoring tool, you can gain invaluable insight into how the environment of your retail stores changes over time. And more importantly, how this impacts areas like sales, footfall and other customer behaviours. By bringing data on your locations’ busyness, energy, temperature and local weather together in one place, you can get a better view than ever of how they measure up - whether comparing by time, daypart, or store to store.

More about atmosphere monitoring
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We are really happy with Startle's personal touch

Startle worked closely with us to tailor curate playlists that are perfect for our customers and our store colleagues. They really invested in understanding Charles Tyrwhitt as a brand and used this to create a strong and varying soundtrack that matched our customers shopping habits throughout the day.

Nicola Wright

Visual Merchandising Coordinator

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Visual Merchandising Coordinator

Exceeded our expectations

Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.

Iris McSweeney

Marketing Manager

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Marketing Manager

Heard enough?

Get in touch to start playing your retail customers the kind of background music that creates hair-tingling moments.

Request a quote
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