Background Music for Retail Shops and Stores.

Music for browsing, for buying, for sales and splurges, for bags and baskets and buy buy Miss American Pie.

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What’s a great retail customer experience?

Something customers tell friends about. Like their favourite song coming on as they try on some new jeans in the changing rooms. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.


But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded retail store solutions and experiences that sync perfectly in tune with your business objectives.

Behavioural Science in action, in-store

Scarcity, the tendency of things to become more appealing when they are in limited numbers, is often seen in evidence within Retail. From limited edition trainers, launched in partnership with a pop star (Cardi B and Reebok, or Led Zeppelin and Vans, for example), to temporary menu items from McDonald’s. Such items can drive demand, heighten media coverage, and ultimately drive more people to stores.




  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Tell me more, tell me more - What does a great retail store experience look like?

Taking something that can be seen as a commodity and turning it into a major driving factor to your retail brand’s bottomline. It’s getting music and atmosphere on your team and in all your shops.

Picture interactive screens that empower customers to creatively engage with products and capturing imaginations whilst your atmosphere responsively adapts throughout the day based on your business needs minute to minute. Increase dwell, drive spend, nudge repeat custom… it’s all possible.

We call it music+.

Retail sound better with Startle brochure
Free download
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It couldn’t have been easier

From the initial call through to our first playlist, Startle were quick and easy to deal with. We had to move quickly across 40 UK and USA sites and had devices in stores within the week ready for self-install. Followed by amazing support and a perfectly curated playlist, it couldn’t have been easier.

Doug Wootten

Charles Tyrwhitt

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Charles Tyrwhitt

Exceeded our expectations

Startle went beyond our requests for a good music and signage solution and presented a bespoke, forward-thinking technology strategy. Coupled with their commitment to excellent service, they really stood out amongst other providers and have exceeded our expectations so far.

Phil Whittle


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Brands that sound better with Startle

Heard enough?

Get in touch to start playing your retail customers the kind of background music that creates hair-tingling moments.

Request a quote
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