Music for cutting, for colouring, for bobs and perms, for chinwags about brides and short back and sides.
Something customers tell friends about. A good salon makes every single client feel special, and what’s more special than a background music playlist that includes some of your favourite tracks; a playlist curated to help your mind relax. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.
But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded salon solutions and experiences that sync perfectly in tune with your business objectives.
Perceptual fluency can be defined as that which we are familiar with. Familiarity, requires less effort to process and is therefore valued more highly by the autopilot part of our brain and influencing judgments of the quality of the experience. Perceptual fluency is a driver to attract attention and provide value for customers. It favours replicating an atmosphere at scale. If you can create the perfect atmosphere and replicate it across all of your salons, you’re effectively constantly embedding positive brand vibes with your customers and this can help build familiarity and strong long-term brand perception.
Taking something that can be seen as a commodity and turning it into a major driving factor to your salon brand’s bottomline. It’s getting music and atmosphere on your team and in all your salons.
Picture a background music system that intelligently pulls in data on the local weather and environment, playing upbeat tracks for the busy afternoon, and more chilled beats when the sun goes down for those clients visiting after a hard day at work.
We call it music+.
From the initial call through to our first playlist, Startle were quick and easy to deal with. We had to move quickly across 40 UK and USA sites and had devices in stores within the week ready for self-install. Followed by amazing support and a perfectly curated playlist, it couldn’t have been easier.
Charles Tyrwhitt
Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!
BEAR
Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.
Wine Inns
Get in touch to start playing your salon customers the kind of background music that creates hair-tingling moments.
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