Brands that sound better with Startle
Behavioural Science in action, on board.
The Peak-End rule is a psychological heuristic in which an experience is evaluated and remembered based on the peak (most intense) point of the experience and/or the ending of the experience. Cruises are remembered for their most stand out and final moments, be they positive or negative. A rude staff interaction at checkout can taint a two-week holiday, yet a waiter in the restaurant bringing out a dessert with your name written in chocolate calligraphy can make the stay memorable for all the right reasons.
- brand distinctiveness
- cover control
- responsive atmospherics
- repeat custom
- brand consistency
- top of mind
- driving spend
- increased dwell time
- throughput control
Tell me more, tell me more - What does a great cruise ship experience look like?
Smooth sailing ahead.
Creating the perfect atmosphere for your cruise ship could be a harder task than a traditional brick and mortar, on-land brand. Here’s just a few ways we tackle the possible issues:
If you struggle with low bandwidth, don’t worry - our system is easy going on ship connectivity. We use compression and caching to ensure we have a minimal footprint on satellite connectivity. And, the solution continues to work offline during periods of no connectivity. We’ve got you covered.
We know that your ship could cross time zones during travel. Whereas other providers may struggle with this, the Startle player can switch its time zone as the ship does by integrating with the ship’s clock. This means that the right content is played at the right time, wherever in the world you are. The perfect atmosphere, always.
Power in a ship is a limited resource - you shouldn’t have to use it unnecessarily to run your tech and create a great experience for those on-board. Our lightweight player draws only the smallest amount of power. So it’s not only cheaper to run, it’s more environmentally friendly too.
All hands on deck
Our support team are pretty Relentless™. Wherever you are in the world, we’re on hand 24/7/365 to help you out. You can get in touch with support via all the ways you’d expect, including WhatsApp, and you can speak to a real human in a matter of minutes.
Tailored music for cruise ships.
Our music services give you everything you need to propel your atmosphere to perfection. Professionally curated playlists designed for a variety of environments. A simple drag and drop scheduler that revolves around our bespoke “Ship Clock”, tackling the tricky intricacies of time difference as you travel. Flexible permissions that allow you to determine who can control what. Multizone reporting to ensure you’re on top of what’s happening at each and every area of the ship. Whatever your requirements, we’ll give you the tools you need to design and scale your perfect atmosphere with our background music for ships.More about background music
Dynamic digital signage.
Digital signage provides an impactful way to communicate with customers and promote your ship’s amenities. Capture attention when people are in the frame of mind to treat themselves, deliver updates on the ship’s location, and integrate with background music to create a slick audio-visual experience. Whether you have 5 screens or 500, our digital signage system supports easy scheduling and management of static or video content, allowing you to tailor your displays to work perfectly for every time and day of the week.More about digital signage
With Startle's first-of-its-kind atmosphere monitoring tool, you can gain invaluable insight into how the environment of your ships’ lobbies, restaurants and bars changes over time. And more importantly, how this impacts areas like sales, footfall and other customer behaviours. By bringing data on your ships’ busyness, energy, temperature and local weather together in one place, you can get a better view than ever of how they measure up - whether comparing by time, daypart, or ship to ship.More about atmosphere monitoring
We are really happy with Startle's personal touch
Startle worked closely with us to tailor curate playlists that are perfect for our customers and our store colleagues. They really invested in understanding Charles Tyrwhitt as a brand and used this to create a strong and varying soundtrack that matched our customers shopping habits throughout the day.
Visual Merchandising Coordinator
Nailed it from the get-go
Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!
Can control all of our venues from my smartphone
Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.