Background music for cruise ships.

Music for sunning, for sailing, for chilling out and checking out the bar, for dockings and deckings and dancing under the stars.

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What’s a great cruise ship experience?

Something people tell their friends about. Like an energising soundtrack welcoming them on deck, standout design elements that have the “wow” factor, and above-and-beyond service that puts a smile on their faces. It elevates a brand to distinction, with the atmosphere of all its ships harmonising in unison. Ultimately it improves your bottom line.

Creating a standout cruise experience isn’t so easy.

But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded cruise ship and ferry experiences that sync perfectly in tune with your business objectives.

With our music for hospitality, we’re lucky to work with some of the biggest and best brands in the world, from high-street chains to luxury yachts to high end hideouts. Whether you’re looking to influence dwell-time in the restaurant, increase customer spend at the bar or boost employee productivity, our team has the expertise to drive your objectives and make your ships sing.

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Brands that sound better with Startle

Want to learn more? Download our free On-ship Experience brochure now.

Free download
Ships brochure

Behavioural Science in action, on board.

The Peak-End rule is a psychological heuristic in which an experience is evaluated and remembered based on the peak (most intense) point of the experience and/or the ending of the experience. Cruises are remembered for their most stand out and final moments, be they positive or negative. A rude staff interaction at checkout can taint a two-week holiday, yet a waiter in the restaurant bringing out a dessert with your name written in chocolate calligraphy can make the stay memorable for all the right reasons.




  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Tell me more, tell me more - What does a great cruise ship experience look like?

Taking something that can be seen as a commodity and turning it into a major driving factor to your bottom line. It’s getting music and atmosphere on your team and in all your ships.

Imagine a system that effortlessly builds and monitors your ship’s atmosphere automatically across each area, measuring noise levels and magically adjusting music, signage and lighting responsively, while staff are free to keep doing what they do best. It’s the ultimate ‘experience package’, fine-tuned for your brand.

We call it music+.

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Cruise Ships Sound Better With Startle brochure

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Smooth sailing ahead.

Creating the perfect atmosphere for your cruise ship could be a harder task than a traditional brick and mortar, on-land brand. Here’s just a few ways we tackle the possible issues:

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If you struggle with low bandwidth, don’t worry - our system is easy going on ship connectivity. We use compression and caching to ensure we have a minimal footprint on satellite connectivity. And, the solution continues to work offline during periods of no connectivity. We’ve got you covered.

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Ship time

We know that your ship could cross time zones during travel. Whereas other providers may struggle with this, the Startle player can switch its time zone as the ship does by integrating with the ship’s clock. This means that the right content is played at the right time, wherever in the world you are. The perfect atmosphere, always.

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Low power

Power in a ship is a limited resource - you shouldn’t have to use it unnecessarily to run your tech and create a great experience for those on-board. Our lightweight player draws only the smallest amount of power. So it’s not only cheaper to run, it’s more environmentally friendly too.

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All hands on deck

Our support team are pretty Relentless™. Wherever you are in the world, we’re on hand 24/7/365 to help you out. You can get in touch with support via all the ways you’d expect, including WhatsApp, and you can speak to a real human in a matter of minutes.

Tailored music for cruise ships.

Our music services give you everything you need to propel your atmosphere to perfection. Professionally curated playlists designed for a variety of environments. A simple drag and drop scheduler that revolves around our bespoke “Ship Clock”, tackling the tricky intricacies of time difference as you travel. Flexible permissions that allow you to determine who can control what. Multizone reporting to ensure you’re on top of what’s happening at each and every area of the ship. Whatever your requirements, we’ll give you the tools you need to design and scale your perfect atmosphere with our background music for ships.

More about background music
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Dynamic digital signage.

Digital signage provides an impactful way to communicate with customers and promote your ship’s amenities. Capture attention when people are in the frame of mind to treat themselves, deliver updates on the ship’s location, and integrate with background music to create a slick audio-visual experience. Whether you have 5 screens or 500, our digital signage system supports easy scheduling and management of static or video content, allowing you to tailor your displays to work perfectly for every time and day of the week.

More about digital signage

Atmosphere monitoring.

With Startle's first-of-its-kind atmosphere monitoring tool, you can gain invaluable insight into how the environment of your ships’ lobbies, restaurants and bars changes over time. And more importantly, how this impacts areas like sales, footfall and other customer behaviours. By bringing data on your ships’ busyness, energy, temperature and local weather together in one place, you can get a better view than ever of how they measure up - whether comparing by time, daypart, or ship to ship.

More about atmosphere monitoring
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We are really happy with Startle's personal touch

Startle worked closely with us to tailor curate playlists that are perfect for our customers and our store colleagues. They really invested in understanding Charles Tyrwhitt as a brand and used this to create a strong and varying soundtrack that matched our customers shopping habits throughout the day.

Nicola Wright

Visual Merchandising Coordinator

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Visual Merchandising Coordinator

Nailed it from the get-go

Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!

Hattie Shaw

Marketing Manager

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Marketing Manager

Can control all of our venues from my smartphone

Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.

Will Barrett

Technical Manager

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Technical Manager

Heard enough?

Get in touch to start playing your ship customers the kind of background music that creates hair-tingling moments.

Request a quote
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