Background Music for Spas.

Music for hot stones, for cold baths, for facials and scrubs, for Swedish and Thai, and the best pampering money can buy.

White wavy lines background patternTowels and insense

What’s a great spa customer experience?

Something customers tell friends about. An experience that’s pleasing to all the senses, with music that helps create and complements the relaxed and positive atmosphere, making customers feel peaceful and comfortable. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.

Creating a great Spa experience isn’t so easy.

But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded spa solutions and experiences that sync perfectly in tune with your business objectives.

Behavioural Science in action, in the spa

The Von Restorff Effect predicts that an item that stands out from the rest is more likely to be remembered than others. Being distinctive makes brands memorable. This may sound obvious, but it is so often ignored. Resist the temptation to follow the herd, as your messaging will get lost in a sea of sameness. There is no safety in numbers, and if you’re doing something very similar and indistinguishable from your competitor, then how can the consumer tell the difference?




  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Tell me more, tell me more - What does a great spa experience look like?

Taking something that can be seen as a commodity and turning it into a major driving factor to your spa brand’s bottomline. It’s getting music and atmosphere on your team and in all your spas.

Picture a music system that doesn’t over power the senses, where the curated, meditative music is the perfect accompaniment to the spa’s ambience; an ideal escape from a busy life. The sounds of the spa are as important as the other sensory experiences and should be something you notice the moment you walk in, enhancing the tranquil atmosphere but not drowning out the soothing sound of the bubbles in the jacuzzi.

We call it music+.

Spas sound better with Startle brochure
Free download
Colourful wave

It couldn’t have been easier

From the initial call through to our first playlist, Startle were quick and easy to deal with. We had to move quickly across 40 UK and USA sites and had devices in stores within the week ready for self-install. Followed by amazing support and a perfectly curated playlist, it couldn’t have been easier.

Doug Wootten

Charles Tyrwhitt

Yellow quote icon
Charles Tyrwhitt

Nailed it from the get-go

Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!

Hattie Shaw


Yellow quote icon

Can control all of our venues from my smartphone

Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.

Will Barrett

Wine Inns

Yellow quote icon
Wine Inns

Brands that sound better with Startle

Heard enough?

Get in touch to start playing your spa customers the kind of background music that creates hair-tingling moments.

Request a quote
Woman kicking high