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Top 10 Behavioural Science Hacks

A profiling process underpinned by the five pillars.

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Context is King

Profiling outside of context, is profiling blind. The best music profiling works within the context of its intended use.

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So Sally can Weight

Weighing all feedback sources equally can negatively impact good decision-making. Instead, we favour observed data and checking impact against commercial objectives.

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When Everyone Zigs, Potato

Being distinctive isn’t a risky choice, being the same in a sea of sameness is.

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We are famili-ar

What fires together, wires together. Focus on embedding positive vibes with your customers at each touchpoint and the rewards will pay back dividends.

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Oh Behave

Harnessing the power of music and using it with intention requires behavioural science and data, because without those, all you’re left with is some nice music and wishful thinking.

Find out more about our Five Profiling Pillars

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Heard enough?

Get in touch to start playing your customers the kind of background music that creates those hair-tingling moments.

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