A profiling process underpinned by the five pillars.
Context is King
Profiling outside of context, is profiling blind. The best music profiling works within the context of its intended use.
So Sally can Weight
Weighing all feedback sources equally can negatively impact good decision-making. Instead, we favour observed data and checking impact against commercial objectives.
When Everyone Zigs, Potato
Being distinctive isn’t a risky choice, being the same in a sea of sameness is.
We are famili-ar
What fires together, wires together. Focus on embedding positive vibes with your customers at each touchpoint and the rewards will pay back dividends.
Harnessing the power of music and using it with intention requires behavioural science and data, because without those, all you’re left with is some nice music and wishful thinking.