Why Startle 360° Profiling™

Everyone knows that music is extremely powerful in evoking emotions. Music has been played in venues for centuries, aiming to create the perfect atmosphere and increase enjoyment. The music you play in a retail, hospitality or leisure environment is a key influencer of customer perceptions and can make or break an experience, so it’s not enough to simply be ‘on brand’.

Your background music should, of course, align with your offering and brand values, but it should also build an emotional connection with consumers in order to create a lasting impression and encourage loyalty. This can be achieved by providing a music experience that marries what customers see and hear, and integrates seamlessly with all areas of your venue.


Every brand has an audio identity; whether you manage it or not is another issue. With Startle’s new 360° Profiling programme, you can work with our team of professional music profilers to create a soundtrack completely tailored to your identity and what you want to achieve.

As a 360° Profiling client, we’ll dedicate time getting to know your brand inside out, ensuring that your music profile delivers an audio experience to engage and excite your customers - something that will truly set you apart from the competition.

360° Profiling

Features & Benefits

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Stage 1 - Discover

We’ll spend the first days of the programme getting to know your brand. Using your website, brand guidelines and information you provide us with, we’ll gain an understanding of your needs and review details such as the setup and other atmospheric elements of your venues. Once we’re confident with this, we’ll present an initial creative proposition and discuss our recommendations.

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Stage 2 - Design

Your dedicated profiler will create a set of sample tracklists based on your brief. You'll then try these out and meet with us to give feedback, ensuring your soundtrack is just right from the start. Next, we’ll spend time expanding your approved sample lists into a full music profile. This step will be guided by the complexity of your profile and how far you want to go creatively.

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Stage 3 - Develop

Once up and running in your venues, we’ll carry out checks to ensure your music profile sounds just as you’d hoped; does it sound right in the space? Is there something you wish you’d changed? If required, we’ll use this to refine the brief and progress your profile further. We’ll then update your content each month and provide a quarterly audit to remove any tracks that have become less relevant.

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The Highlights

As with all of Startle’s products, 360° Profiling clients will be provided with our Relentless Support™. This award-winning service delivers world-class support statistics that signify our dedication to great customer service. But more importantly, our support advisors are willing and available 24/7 to ensure you receive an experience that exceeds your expectations.

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