The World Residences at Sea + Startle.
Around the world, around the world…
About The World.
The World is the largest private residential yacht on Earth, with 165 residences. Allowing those aboard to explore every ocean and continent in luxurious comfort, The World is fully owned by the residents, providing an exclusive community.
Houston, we have a…
The World came to us looking for a refreshed, topical and diverse range of music to be housed in their multiple bars, restaurants, gyms and lounge spaces.
They also had the added challenge of syncing their music to their ship’s clock, as they often cross over multiple time zones in the space of a few weeks. Quite an ask!
No other music provider could calibrate the music schedules to a moving clock, whilst also ensuring the playlists were updated routinely and kept fresh, consistently providing luxury playlists across the whole ship.
They also needed the perfect partner for their digital signage - they’ve got some pretty important information and events to promote on board.
Whether it’s information on upcoming ports, or special events on the ship, it’s communicated in an engaging, digital and dynamic way.
The World Residences at Sea are one of our most unique customers, which required a collection of branded playlists for multiple areas throughout the space that mimicked the ethos of its distinctive experience. Thematically, we created a warm, rich and sophisticated musical first impression, with contemporary embellishments throughout.
Luxury and adventure are core characteristics of the brand, which linked perfectly with neo-jazz and soul selections - shown to boost perceptions of quality. Whilst a solid theme runs throughout, the style and energy of each zone differs, highlighting the significant change in atmosphere that often occurs, moving throughout the ship's numerous sections. Guests will connect with key, recognisable artists whilst also discovering new, upcoming tracks, carefully curated by our music team.