Greene King + Startle.
A proper pub music solution that packs a punch.
About Greene King.
Founded in 1799, Greene King is the country’s leading pub retailer and brewer, welcoming punters to over 2600 pubs, restaurants and hotels across the UK.
Houston, we have a…
Greene King’s previous music provider was dancing to a different beat. They were using a computer based system where CDs were sent out in the post (yes, they do still exist!) and music selection was nothing to raise a glass to. This kind of analogue system was hard to update quickly, offered little control and consistency across venues and, when things went wrong, there could be long maintenance waits where pubs were left without music.
This is how we do it
Greene King was ready for a modern, internet connected solution. Enter our intuitive, enterprise-grade user platform and ultra-reliable hardware, the Startle Player; a pint-sized PC that’s future-proof and runs from the cloud. Designed to manage the consistency (and quirks) across a whole hospitality estate.
Our unrivalled, industry-leading SLAs gave Greene King proactive, around-the-clock monitoring and resolution to all of their wants and needs from our support team, with no time wasted waiting for call-outs.
Our unrivalled, industry-leading SLAs gave Greene King proactive, around-the-clock monitoring and resolution to all of their wants and needs…
Each brand within Greene King has something unique to offer, so we reflected this musically by treating them individually, customising their schedules and overall track selection. However, one characteristic that runs through each brand is warmth: the feeling of being content, relaxed and at ease. So, we instructed our curators to be conscious of lyrical sentiment, only choosing uplifting, positive and welcoming songs to help enhance relaxed get-togethers with friends or celebratory moments with your whole team from the office.
Energy gradually increases throughout each day to reflect the vibrancy that runs through the pubs, with Weekends being the most upbeat to create a celebratory feel.
Classic, Warm, Relaxed
Pop, Indie, Alternative
Benny Sings, HAIM, Tame Impala, The 1975, Dua Lipa, Fleetwood Mac, Prince
What more can I do?
Greene King are hellbent on providing their customers with the best entertainment, and that doesn’t stop at our playlists. Powered by the same music system, pub-goers enjoy games of Rock and Roll Bingo - our self-working music bingo game packed with the most toe-tappin’, bum wigglin’ sing-alongs. With the standard bingo format being replaced by much-loved music clips, players tap off songs as they hear them, competing with friends and family entirely from their phones.
For those later evenings and weekends, Greene King pubs see the night through to Ultimate DJ, our premium dance music solution. Curated by a collective of renowned UK DJs and producers, Ultimate DJ brings pubs and bars hours of professionally mixed music across genres from Totally 2000s to Weekend Hits to Contemporary Chic. In challenging times where the cost of hiring live DJs can be too much, Ultimate DJ provides a high-quality alternative that can save a venue thousands each year.
I predict a…
More recently, tacking on to the sense of community and connection that sport inspires in pubs, our team of experts built the ‘Score King’ game for Greene King. Score King allows customers to engage further with the match and compete for instantly redeemable prizes by predicting match results; which team wins, and the exact score. In the first 6 weeks of running, Score King logged over 250 thousand predictions and awarded over 70 thousand prizes!
Look at me now
Startle’s fully integrated, one-stop-shop solution was also designed to work with Greene King’s digital signage requirements. Their Startle Player connects to their video distribution system, meaning they can have their own TV channel for food and drink promotion. This includes Arena, an automated sports content bolt-on. Alongside sports matches, punters can see upcoming fixtures, sports news, in-game stats and more. All automated. Cheers to that, sports fans.
Our relationship with Greene King is already 6 years strong, and we’re now exploring exciting ideas around remote control, automation and replication at scale for the future. Imagine an atmosphere that’s built to run itself, optimising the music and lighting to make sure the experience is always at its best and keeps the tills ringing. It’s all designed to help hospitality businesses ensure their atmosphere responds to the environment and always remains on point.
Live sport promotion at Greene King
After extensive research into background music providers, Startle stood out to us as having the most intelligent and flexible platform for our music. Coupled with their outstanding service delivery and support that continues to impress us, this made it a no-brainer for us to extend our partnership recently. We’re always excited when Startle brings us an innovation that can enhance our pub atmospheres further, and we can wholeheartedly recommend them as a technology partner.
Head of Entertainment at Greene King Brewing and Retailing Limited