Amber Taverns + STartle.

Top class entertainment for pubs at the heart of the community.

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About Amber Taverns.

With over 170 pubs across the UK, Amber Taverns are passionate about the communities that they serve. Their pubs are comfortable, well lit, modern, and have a great selection of drinks at great prices.

Houston, we have a…

When Amber Taverns came to us, they were in a sticky situation with numerous music providers. This made it hard to organise and have consistency across their pubs, and they wanted to consolidate the service. They were also looking for a more efficient way to make the most of the screens in their pubs.

With the aim of offering such great prices to their customers, value was also really important to the brand. They were in need of a cost effective solution for their entertainment needs.

Amber Taverns

This is how we do it.

Amber Taverns were ready for a modern, cost-effective solution. That’s where we come in.

Enter our intuitive, enterprise-grade user platform and ultra-reliable hardware, the Startle Player; a pint-sized PC that’s future proof and runs from the cloud. Designed to manage the consistency (and quirks) across a whole hospitality estate.

We also work with the brand to provide their digital signage - an easy way for the brand to make the most of their screens, scheduled on the same platform as their music.

Our unrivalled, industry-leading SLAs gave Amber Taverns proactive, around-the-clock monitoring and resolution to all of their wants and needs from our support team, with no time wasted waiting for call-outs.

With all locations having access to 150 playlists, there’s a nearly-endless variety of music to choose from. This means that the communities in Amber Taverns pubs can listen to playlists compiled for the best listening experience. And because the brand value giving their sites autonomy, they can set the schedule to best suit the customers they know so well.

With all locations having access to 150 playlists, there’s a nearly-endless variety of music to choose from.

Colourful wave
Starboy Cover
13 Cover
Blood Sugar Sex Magik Cover
MGMT Cover
Let's Dance Cover
In Between Dreams Cover
The Reminder Cover
In Your Honor Cover
Super Trouper Cover
Doo-wops and Hooligans Cover
Chaka Cover
Simple Things Cover
Travelling Without Moving Cover
Janet Cover

The sound.

Amber Taverns have a default music profile, tailor-made by Startle, covering mornings, afternoons, evenings and weekends. Warm, positive and familiar, each playlist is specifically designed for cosy pub environments, for moments with friends and of course, eating and drinking. However, general managers on site still have access to all of Startle music's additional playlists, meaning they can customise their site's sound. From 80s nights to brunches, Startle playlists cover a myriad of activities and events, giving sites a plethora of choice.

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Familiar, Merry, Buoyant

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Average tempo

120 BPM

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Pop, Rock, RnB

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Example artists

ABBA, Chaka Khan, David Bowie, Blur, Janet Jackson, Jamiroquai, Red Hot Chilli Peppers

Look at me now.

Startle’s fully integrated, one-stop-shop solution was also designed to work with Amber Taverns digital signage requirements. Their Startle Player not only controls their music, but also connects to their video distribution system, meaning they can have their own TV channel for food and drink promotion. This includes Arena, an automated sports content bolt-on. Alongside sports matches, punters can see upcoming fixtures, sports news, in-game stats and more. All automated. Cheers to that, sports fans.

Amber Taverns are delighted with the service we provide them - a cost-effective, efficient, consolidated way of providing entertainment in their brilliant pubs, with support around-the-clock.

In the future we hope to continue providing the brand with cost savings on live entertainment, with offerings such as Ultimate DJ and Rock and Roll Bingo - exciting times ahead!

Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.

Gary Roberts

Operations director

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Heard enough?

Get in touch to start playing your customers the kind of background music that creates those hair-tingling moments.

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