Jaguar Land Rover + Startle.
Fully managed music for modern luxury.
About Jaguar Land Rover.
Jaguar Land Rover are an established automotive company reimagining the future of modern luxury by design through their two distinct British brands. The two brands joined together in 2013, both connected by elements of quality and sustainability.
Houston, we have a…
Jaguar Land Rover came to us with an exciting opportunity to soundtrack their retail locations around the world.
Their background music couldn’t be dull, predictable or overly commercial - that would give their clients the wrong impression. They are a modern, luxury brand and their playlists needed to reflect that.
The music had to be available and suitable globally, perfectly suited for the brand, playable via their existing speakers, and come alongside great support.
We made sure the playlists were unique - the soundtracks were designed from scratch to centre entirely around the values of the Jaguar Land Rover brands.
Focusing on Neo-Jazz instrumentation and prominent basslines, the Jaguar Land Rover playlists not only provide a layer of contemporary sophistication, but also instil confidence in prospective customers. We offer the brand three individual playlists that represent different energy levels;
Activate - Resets the atmosphere during down periods with soft textures and relaxes drum grooves.
Signature - Accompanies the ebb and flow of daily service with steady rhythmic patterns and gentle instrumental interjections.
Inspire - Raises the intensity for those busier moments with well-rounded basslines and buoyant vocals.