Pizza Pilgrims + Startle.
A fresh music partner for Pizza Pilgrims.
About Pizza Pilgrims.
Founded in 2012 by brothers Thom and James, Pizza Pilgrims serve slow proved Neopolitan pizza in 25 unique pizzerias (our mouths are watering too).
Houston, we have a…
Music makes the world go ‘round, especially at Pizza Pilgrims. As a playful brand, they needed a spotlight-ready jam partner, but their previous background music supplier was hiding backstage.
Pizza Pilgrims wanted a collaboration with a music partner to provide the right levels of customisation and bring their creative ideas to life with a passion that equalled their own. Complex requirements for their venues meant they needed implementation solutions for pitch-perfect audio equipment and setup in 19 unique locations.
At Startle, we start from the ground-up with what ecosystem the music will exist in and what it needs to achieve, ensuring we’re steered by real objectives.
The music profile for Pizza Pilgrims is split into two key playlists: Cool Down and Fired Up.
Cool Down is designed for off-peak times, consisting of moderate bpm’s and high valence scores (track happiness). Standing at around 2000 tracks, it spans multiple era’s, multiple genres and is an exhaustive list that illustrates the sheer breadth of popular music available. This meets the objective - ”something for everyone”.
Listening to Fired Up, we hear a sharp increase in tempo, a shift upwards in the overall popularity of artists (according to streaming data) and of course, high valence scores. Managing cover time through music tempo and creating an experience customers can easily connect with (popular artists) was important for Pizza Pilgrims, and setting parameters for bpm, energy and track popularity allowed us to achieve this.