Domino's Pizza + Startle.
A tasty music match for Domino’s.
Founded in 1960 with the initial goal of opening just three venues, the multinational pizza restaurant chain, Domino’s Pizza, now have over a thousand franchised locations in the UK, and are expanding daily.
Houston, we have a…
While business is undeniably booming, Domino’s franchisees expressed the need to improve the experience for customers waiting in line, and enhance the in-venue atmosphere.
Not only this, but managers were looking for a way to boost employee morale and productivity, as well as reduce staff turnover. The majority of sales come from deliveries, so time spent in store by actual customers was pretty insignificant. This meant that our curation process could put team members at the centre.
...we mimicked the constantly evolving music landscape by blending new tracks, classic hits and certified favourites, increasing in energy from day to night, weekday to weekend.
At Domino’s, music was primarily introduced to motivate and energise the team, specifically during busy periods and weekends. Representing the diverse tastes of the team was crucial, and we were not confined by the usual brand constraints or complex commercial objectives. Therefore, Domino's sound is young, fresh, eclectic and upbeat. High-BPMs, high track popularity scores and mood valances that steer toward a lighter, happier feel, will ensure that staff are sufficiently invigorated.