BEAR Coffee + Startle.
Discover better coffee, and music.
About BEAR Coffee.
BEAR Coffee are a modern and tasty coffee brand with a focus on sustainably sourced, specialty coffee. Since their launch in 2016 they’ve opened numerous buzzing locations.
Houston, we have a…
BEAR came to us looking for a savvy music solution to fit with their fresh branding and store designs. They needed something fresh, just like them.
They’re always thinking of ways to innovate, like transitioning from a coffee shop to a cocktail bar in the evening, so they needed flexibility too.
We helped them find their brand sound to support the creation of the perfect atmosphere for their customers.
In their words, we nailed it from the get-go.
As BEAR Coffee stretches the mould of what a coffee brand can bring to the table, it was important that the music profile reflected this vibrant and forward thinking approach whilst retaining a warm familiarity.
The music at BEAR spans a wide variety of eras and styles, but each track shares common ground; a rugged kind of charm. We work hard to choose tracks that possess musical attributes that feel unwaveringly human - this could be a slight grain to the production style, a wonky rhythmic pattern, or unapologetic instrumentation, as well as using data that ensures valence levels are kept high.
This feeling of not knowing what you’re going to hear next was brought to the forefront when BEAR came to us with their plans for their venues to transition into cocktail bars in the evening. The disco, classic house and funk tracks for these occasions really help BEAR tap into the Von Restorff effect, ensuring that experiences will last long in the memory of those who hear them.