EL&N + Startle.
Eat, Live and Nourish… with a great soundtrack.
EL&N are a leading ‘Instagrammable’ cafe and lifestyle brand. The brand name stands for eat, live and nourish - the three core pillars of their food, settings and ethos. Now with over 25 locations around the world, they’re continuing to grow and deliver delicious food and drink.
Houston, we have a…
EL&N approached Startle looking for a software system which would allow their head office to control the music played in their site and reinforce the brand across their whole estate, all around the world.
They needed an ultra reliable, regularly updated, and secure music system that they could rely on at all times of the day. They needed playlists without any explicit lyrics, and the ability to import their music flavours directly from Spotify.
We helped them integrate the perfect Spotify playlists, put forward our regularly updated chart-topping playlists, shipped our nifty hardware to them, and they were away.
EL&N wanted a commercial sound that felt radio-esque and familiar. Their target-market of fashion conscious social-media enthusiasts paired well with a mix of nostalgic classics and music chart staples, providing key moments of listener connection. Using our Spotify integration tool and our chart-based playlists, EL&N were able to customise their own sound with just a few clicks.