schuh + Startle.
A one-stop schuh shop solution.
UK retail brand schuh have been shaking up footwear for decades. After launching their first store in 1981, they’re now a household name with over 130 stores across the UK, Ireland and Germany.
Houston, we have a…
schuh had an existing partner that handled all of their music and digital signage, but the two weren’t a match made in heaven. They also had a particular problem with reliability of the hardware and the level of support available. Staff and customers often commented that schuh’s existing music felt “tired” and “one dimensional”, which was far from the reality of this otherwise vibrant brand.
...James, strutted onto stage and mapped out a stronger, more cohesive set of themed playlists throughout the year that matched the high energy of stores and kept staff entertained...
We proposed 4 blended playlists that showcased emerging artists as well as more commercial beats. After all, schuh are known for being all-embracing and forward-thinking.
Mellow - Low-key beats, soft synths and a slower pace provide the perfect backdrop for a relaxed and uncomplicated shopping experience.
Discover - schuh's trademark energy kicks in with a mixtape of new, undiscovered UK and International rising stars.
Certified - Radio-hits and playlist favourites gave listeners a familiarity whilst retaining schuh's youthful, edgy and charismatic allure.
Throwback - Maximum throwback party vibes courtesy of old-favourites, nostalgic hits and songs that define the younger you.
In addition to schuh’s core playlists, we love supporting them by curating music for special events and key calendar dates such as Black History Month, Pride and International Women’s Day.