Lucy & Yak + Startle.
A music solution for everybody & everymind.
About Lucy & Yak.
Lucy & Yak are a forward-thinking and inclusive clothing brand with a mission to bring people together; people who, like them, feel bored with the fashion industry. Known for their iconic dungarees, they’re independent, people and planet focused.
Houston, we have a…
Lucy & Yak came to us looking for a fully-managed music service with playlists that defined their brand and evoked the correct mood from their customers and staff. They also needed a flexible hardware solution that could cater to their needs, with full visibility, support, and the ability to connect with Sonos speakers.
Sounds tricky? Not for us.
They started off creating a brand blueprint and used it to create the perfect playlists that aligned with the business and its objectives.
Lucy and Yak came to us with an issue - they had relatively little consistency in their sound across the brand. They wanted their music to embody their core brand values of comfort, inclusiveness, freedom and creativity - “representation of everyone in the sound”.
As a result, the sound we put together is diverse and eclectic, from soothing contemporary R&B numbers, to upbeat Disco hits from the 80s (all scheduled with precision throughout the week to avoid any clunkiness, of course…).
So, depending on when you visit a Lucy and Yak store, you’ll be greeted with varying sounds and energies, which helps to keep the experience fresh and unique.