Zizzi + STartle.
A restaurant music solution for Zizzi with all the toppings.
A much-loved staple of British high streets, Zizzi is a chain of Italian-inspired restaurants in the UK and Ireland, serving delicious Italian food in over 130 uniquely designed locations. It is also part of The Azzurri Group, one of the UK's largest and most successful casual dining businesses.
Houston, we have a…
The Azzurri Group approached us as their existing music supplier contracts were coming up for renewal across their three (very different) brands, including Zizzi. They had several different music providers across the group but they didn’t have the benefits of group purchasing, and there were inconsistencies in the quality of service, such as a lack of updates and the constant repetition of tracks. This repetition of tracks was a particularly big problem for staff morale; employees would often know what time of day it was purely from hearing a particular track!
Zizzi wanted a single solution that they could roll out across the group, yet would allow them and the other Azzurri brands to uphold their distinctiveness.
Working closely with Zizzi’s Creative Director, we identified three main areas and styles that would help them transition from quieter periods into their peak service times. Each playlist focused on artist discovery, with some fantastic commercial tracks dotted throughout.
After testing out the least energetic playlist on a sample site, we realised that Zizzi could benefit from a higher baseline energy. We therefore raised the energy and BPM (Beats Per Minute) parameters for the remaining two playlists, ensuring there was enough contrast to cater to all trading patterns. After pushing this live, we helped to sustain a buzz that customers and staff on site really engaged with - so much so that many asked for copies of the playlist to take home with them!