Understanding Behavioural Science - The Importance of Context
Let's take a look at the (sometimes overlooked) power of context, and the Fundamental Attribution Error.
The Behavioural Science Of Black Friday
Black Friday is well known for being the biggest sale event of the year. But what behavioural science principles are at play?
The Best Background Music for Restaurants
Set the right tone for every dining experience. Find out what type of music enhances ambience, elevates mood, and complements cuisine.
Understanding Behavioural Science - Von Restorff Effect
Let’s look at the importance of being different as a brand if you want to be remembered.
Music Genres Explained: Pop
Let's take a deep dive into the most popular music genre in the world - pop.
Music Genres Explained
Whichever is your favourite, genres make the music world go round. Let's take a look at them.
Understanding Behavioural Science - Expectancy Theory
Our brains are powerful drivers of experiences and they feed heavily on past experiences to create the current one. Let’s look at the expectancy theory.
The Best Music for Productivity
What type of music should we listen to if we want to be productive? Let's take a look.
Using Behavioural Science: The Peak-End Rule
Let's look at the psychological heuristic and how it can be used in retail and hospitality.
A Guide to Audio Branding
Have you heard of it? Let’s take a look at what audio branding is, some examples that you might recognise, and why it’s so effective.
Understanding Behavioural Science - The Impact Of Our Emotions
Emotions and mood are a big part of behavioural science. But why are they so important, and how do they influence us?
Apple Music for Businesses
Wondering why you can't use Apple Music in your shop or restaurant? Here's why...