The perfect blend
There are plenty of positive takeaways for the café industry to sip on as the popularity of coffee shops has grown significantly over the past few years. The 10.1bn UK coffee shop market grew by 7.9% in turnover in 2018, representing 20 consecutive years of sales and outlet growth2. But things are evolving. Industry experts believe successful cafés of the future will rely on technology to customise the in-store experience3.
Startle’s technology can automate playlist changes to reflect different environments. For example, when a café is busy, faster tempo music will play that can encourage customers to drink up more quickly, increasing throughput. We also serve up varied playlists depending on the demographic of the customers present. For example, playing music that is proven to make people feel motivated during the busy morning rush, before switching to tracks that encourage people to relax mid-morning.
Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers, improve customer experience and stand out from the competition.
is a dancer.
We make it easy for retail and hospitality brands to tap into the power of music to strike a chord with customers.Music
Integrates easy like
Fusing music with other technology touchpoints can raise the roof on the customer experience.Integrations
Get in the middle of a chain reaction.
Use the science behind good vibrations and discover behavioural evidence to shape magical atmospheres.Science
Startle’s music solution was exactly what we were looking for. Their team worked collaboratively with Santander to create the interactive Jukebox. Our customers like the music and the way they can select the tracks using a touchscreen. The music adds to the buzz of the Work Café.
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1Milliman, The Influence of Background Music on the Behavior of Restaurant Patrons, 1986.
2Allegra: Project Café UK (2019).
3Deloitte: Changing tastes (2017).