What’s a great cafe customer experience?
Something customers tell friends about. Like popping in for a quick takeaway coffee but leaving two hours later with a new friend from the local neighbourhood. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.
CREATING A GREAT CAFE EXPERIENCE ISN’T SO EASY.
But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded cafe solutions and experiences that sync perfectly in tune with your business objectives.
Behavioural Science in action, in the cafe
Priming, which occurs at a very subconscious level, is how our behaviour can be tweaked by subtle exposure to words, smells, sounds and sights that we are not consciously aware of. And there are probably very few other industries where pretty much all the senses can play a part in contributing to a great customer experience and making sales, with the smell, sight and taste of great, fresh cafe food.
- brand distinctiveness
- cover control
- responsive atmospherics
- repeat custom
- brand consistency
- top of mind
- driving spend
- increased dwell time
- throughput control
Tell me more, tell me more - What does a great cafe experience look like?
Nailed it from the get-go
Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!
Exactly what we were looking for
Startle’s music solution was exactly what we were looking for. Their team worked collaboratively with Santander to create the interactive Jukebox. Our customers like the music and the way they can select the tracks using a touchscreen. The music adds to the buzz of the Work Café.