Background Music for Cafés & Coffee Shops.

Music for coffee, for tea, for takeaways and talking tables, for refills and rushes, for cakes with jammin.

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What’s a great cafe customer experience?

Something customers tell friends about. Like popping in for a quick takeaway coffee but leaving two hours later with a new friend from the local neighbourhood. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.


But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded cafe solutions and experiences that sync perfectly in tune with your business objectives.

Behavioural Science in action, in the cafe

Priming, which occurs at a very subconscious level, is how our behaviour can be tweaked by subtle exposure to words, smells, sounds and sights that we are not consciously aware of. And there are probably very few other industries where pretty much all the senses can play a part in contributing to a great customer experience and making sales, with the smell, sight and taste of great, fresh cafe food.




  • brand distinctiveness
  • cover control
  • responsive atmospherics
  • repeat custom
  • brand consistency
  • top of mind
  • driving spend
  • increased dwell time
  • throughput control

Tell me more, tell me more - What does a great cafe experience look like?

Taking something that can be seen as a commodity and turning it into a major driving factor to your cafe business’s bottom line. It’s getting music and atmosphere on your team and in all your cafes.

Imagine perfectly curated music that adjusts automatically to crowd-density. When a café is busy, faster tempo music will play to encourage customers to drink up and get the bill quicker, increasing throughput. Accompanied by responsive lighting that complements the time of day and weather conditions. Couple that with some smart app integrations and you’ve got yourself something really special.

We call it music+.

Cafes sound better with Startle brochure
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Nailed it from the get-go

Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!

Hattie Shaw


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Exactly what we were looking for

Startle’s music solution was exactly what we were looking for. Their team worked collaboratively with Santander to create the interactive Jukebox. Our customers like the music and the way they can select the tracks using a touchscreen. The music adds to the buzz of the Work Café.

Tracey Doughty


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Brands that sound better with Startle

Heard enough?

Get in touch to start playing your cafe customers the kind of background music that creates hair-tingling moments.

Request a quote
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