A third of frequent diners think music would improve restaurant atmosphere


September 11, 2020


Melanie Fulker

A figure that is consistent across July (34.4%) and August (32.1%).

The hospitality industry received a significant boost from the government last week with the launch of a £2 billion Kickstart Scheme that should triple the number of traineeships across the UK*.

What do diners think can improve the post-lockdown restaurant atmosphere?

Startle’s research into the restaurant experience revealed that a third of frequent pre-lockdown diners think music can improve the post-lockdown atmosphere (33.3%), a statistic that is consistent across July (34.4%) and August (32.1%), see graph 1.

Graph 1

Nearly half (46.2%) of diners who think the restaurant atmosphere would be improved by music are aged 18-34.

While three quarters (75.7%) of those who think music would improve restaurant atmosphere were frequent pre-lockdown diners, a statistic that is consistent across July (82.3%), see graph 2, and August (69.1%).

Graph 2

Thoughts from our CEO, Adam Castleton:

"Customers that dined in restaurants frequently prior to lockdown are well aware of the impact that music can have on creating a great atmosphere. The more infrequent customers might not be aware of all the ingredients that go into a great atmosphere, but they'll know when they've had a good time. Delivering on seasoned expectations and showing everyone how to have a good time will help to earn that all important repeat custom as we head into the winter months."

This hub is going to be the place to be for consumer research in retail and hospitality, so make sure to bookmark it, follow us on social, write it on a post-it note or whatever it is that you do. You could also sign up and subscribe to our mailing list, which is easy like Sunday morning.

Surveys carried out July and August 2020. Sample sizes (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.

*The Caterer article: Launch of Government’s £2bn Kickstart Scheme welcomed by operators. 2nd September 2020

Want to see if Startle can help you?

If you'd like to enquire about the exciting music and tech experiences Startle could build with your brand, we'd love to chat. Here's where you can contact us.

Contact us

Call Me Maybe

Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?
Hey, we've just met you and this is crazy. But here's our number . So, call us maybe?
Thanks for your message. We’ll reach out soon, definitely no maybes.
Oops! Looks like there were some errors. Check your details above

Startle Music Ltd
1st Floor, 79-81 Borough Rd
London, SE1 1DN, UK

/// club.shaped.easy+44 (0) 203 397 7676
New York

Startle International Inc
5th Floor, 555 Madison Ave
New York, NY 10022, USA

/// motor.ramp.album+1 646-585-0165