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A third of frequent diners think music would improve restaurant atmosphere

A third of frequent diners think music would improve restaurant atmosphere
Written by

Abbie Dawson

Published

September 11, 2020

Category

Latest research

A figure that is consistent across July (34.4%) and August (32.1%).

The hospitality industry received a significant boost from the government last week with the launch of a £2 billion Kickstart Scheme that should triple the number of traineeships across the UK*.

What do diners think can improve the post-lockdown restaurant atmosphere?

Startle’s research into the restaurant experience revealed that a third of frequent pre-lockdown diners think music can improve the post-lockdown atmosphere (33.3%), a statistic that is consistent across July (34.4%) and August (32.1%), see graph 1.

Chart showing how frequently people will go to restaurants after lockdown
Graph 1

Nearly half (46.2%) of diners who think the restaurant atmosphere would be improved by music are aged 18-34.

While three quarters (75.7%) of those who think music would improve restaurant atmosphere were frequent pre-lockdown diners, a statistic that is consistent across July (82.3%), see graph 2, and August (69.1%).

Chart showing people who think the atmosphere would be better with the sound of music

Thoughts from our CEO, Adam Castleton:

"Customers that dined in restaurants frequently prior to lockdown are well aware of the impact that music can have on creating a great atmosphere. The more infrequent customers might not be aware of all the ingredients that go into a great atmosphere, but they'll know when they've had a good time. Delivering on seasoned expectations and showing everyone how to have a good time will help to earn that all important repeat custom as we head into the winter months."

This hub is going to be the place to be for consumer research in retail and hospitality, so make sure to bookmark it, follow us on social, write it on a post-it note or whatever it is that you do. You could also sign up and subscribe to our mailing list, which is easy like Sunday morning.

Surveys carried out July and August 2020. Sample sizes (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.

*The Caterer article: Launch of Government’s £2bn Kickstart Scheme welcomed by operators. 2nd September 2020

A third of frequent diners think music would improve restaurant atmosphere

Abbie Dawson

Marketing Executive at Startle. It's my job to manage marketing, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).

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