A third of frequent diners think music would improve restaurant atmosphere
September 11, 2020
A figure that is consistent across July (34.4%) and August (32.1%).
The hospitality industry received a significant boost from the government last week with the launch of a £2 billion Kickstart Scheme that should triple the number of traineeships across the UK*.
What do diners think can improve the post-lockdown restaurant atmosphere?
Startle’s research into the restaurant experience revealed that a third of frequent pre-lockdown diners think music can improve the post-lockdown atmosphere (33.3%), a statistic that is consistent across July (34.4%) and August (32.1%), see graph 1.
Nearly half (46.2%) of diners who think the restaurant atmosphere would be improved by music are aged 18-34.
While three quarters (75.7%) of those who think music would improve restaurant atmosphere were frequent pre-lockdown diners, a statistic that is consistent across July (82.3%), see graph 2, and August (69.1%).
Thoughts from our CEO, Adam Castleton:
"Customers that dined in restaurants frequently prior to lockdown are well aware of the impact that music can have on creating a great atmosphere. The more infrequent customers might not be aware of all the ingredients that go into a great atmosphere, but they'll know when they've had a good time. Delivering on seasoned expectations and showing everyone how to have a good time will help to earn that all important repeat custom as we head into the winter months."
Surveys carried out July and August 2020. Sample sizes (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
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Marketing Manager at Startle. I'm in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).