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How Culture and Innovation are Spurring Startle on for 2018

How Culture and Innovation are Spurring Startle on for 2018

Written by

Adam Castleton

Published

January 11, 2018

Category

Startle news

2017 was a great year for Startle.

Among other celebrations, we recruited great new team members in both the US and UK, progressed some exciting new developments, and had success with our first awards!

We put much of this great work down to our great employee culture, which our founder, Adam, set to build from the earliest days of Startle. In November 2017, we were ecstatic to win the award for Best Place to Work at the UK Business Awards - something that our team clubbed together for to collate an entry outlining our most proud employee initiatives to date.

One thing we’re proud of at Startle is that we recruit differently. While talent, skill and experience are all obviously important considerations, our core focus from the beginning has been finding people that are a good culture fit, placing importance on personality, mindset and baking skills. (OK, maybe not that last one.) This has given us a brilliant foundation from which to grow the company, with a team who have genuinely great relationships and embrace our open, collaborative way of working.

Our UK Business Award entry was largely based on the investment Startle employees have in the business - financial, yes, but more importantly, a genuine passion and drive to succeed. Operating as a team who are motivated to make great things happen is what we consider the biggest driver for supporting our customers, who we always put at the centre of our business.

Startle team with their awards

The importance of innovation

Along with a company culture we value highly, our team’s ability to innovate is what set us apart from other businesses in 2017. We recognise the importance of continuously monitoring and improving our products until they’re just right, and keep a constant eye on the needs and desires of the market.

An example of this is when we recently identified that our wide product and service base wasn’t being communicated as well as it should be, and that both we and our customers would benefit from narrowing our focus. This has led to us letting go of some products completely, and investing our resources in enhancing our most successful ones to meet the needs of the market (watch this space!).

We like to say that Startle ‘do things differently’, as we don’t hold onto traditional processes and, instead, build new ones that work for us. This was recognised in another of our exciting UK Business Award wins last year, this time in ‘B2B Innovation’, where the judges commented on our “distinctive style” and “passionate and engaging delivery”.

Startle team celebrating their win with drinks

For Startle, 2018 will be a year of growth and customer-focused developments. We’ve got some big technology advancements to announce, processes to automate, and a bigger, better vision to propel us to the next level of helping businesses achieve truly engaging music and technology experiences in their venues.

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Ready to create standout customer experiences? Get in touch to find out how we can use music and tech to help you achieve your goals.

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Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.

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Replicate a perfectly curated atmosphere across an entire estate, all from a single platform. Chat to our team today to find out how using Studio could help you achieve your goals.

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Creating a standout retail experience isn’t easy. Chat to our team today to find out how we can use music and tech to create a till ringing atmosphere and help you achieve your goals.

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Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.

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Creating a standout coffee shop experience isn’t easy. Chat to our team today to find out how we can use music and tech to brew the perfect atmospheres for your cafes and help you achieve your goals.

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Creating a standout pub experience isn’t easy. Chat to our team today to find out how we can use music and pint-sized tech to create the perfect atmosphere and help get the drinks flowing.

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Creating a standout hotel experience isn’t easy. Check out (or in) how we can use music and tech to create the perfect atmospheres and help you achieve your goals by chatting to our team today.

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Creating a standout gym experience isn’t easy. Chat to our team today to find out how we can use music and tech to get your atmospheres into perfect shape and help you achieve your goals.

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How Culture and Innovation are Spurring Startle on for 2018

Adam Castleton

CEO at Startle. It's my job to lead Startle, ensuring that we have a positive impact on both our customers and our team, by delivering innovation and growth in a positive culture. When I'm not at my desk, you'll either find me at a customer's site, or in the forest with my wife and boys - my two happy places.

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