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Introducing: Atmosphere Monitoring for your Business

Introducing: Atmosphere Monitoring for your Business

Written by
Shaun Potter
Published

February 28, 2023

Category
Startle news

Our latest development gives you invaluable insights into your retail or hospitality environment and allows you to automate powerful changes to your atmosphere.

At Startle, we’re dedicated to creating memorable customer experiences in retail and hospitality venues. This includes the perfect music, digital signage and now, comprehensive atmosphere monitoring to ensure you’re considering and optimising every element of your environment. 

Introducing; Atmosphere.

Average busyness chart

The rationale

We've focused for years on the importance of background music on influencing behaviour and mood. But the choice of music is just one piece of the puzzle when creating the perfect atmosphere. 

The perfect playlist can be drowned out by the hustle and bustle of noisy peak times in your restaurant. Your digital signage might not be performing effectively if what you’re advertising isn’t relevant to what's going on in-store. You might be losing customers because your bar is too hot and stuffy to enjoy a drink. Essentially, there are numerous elements of your environment that can impact the effectiveness of your music and tech and make for a poorer overall experience.

Here lay an opportunity to improve and streamline atmosphere curation by bringing data on these other elements - your busyness, liveliness, inside temperature and local weather, for example - into the very place you manage your in-store music and tech. It’s ensuring these things work with - not against - each other.

Automatic volume controls

And it goes a little something like this

Having an accurate picture of your retail or hospitality environment enables us to optimise your music and tech experience for every time, day and trading pattern through our intelligent integrations. For example...

Volume always at the optimum level

In a study into hospitality trends, noise levels were the most common complaint. By automating volume changes so that music levels adapt alongside busyness, you can be confidently in control of your atmosphere without having to distract your busy onsite teams.

Playlists that adapt to the environment

With music features like the tempo and sentiment having a significant impact on customer behaviour, you may want to change the vibe as your store or restaurant gets busier. Or, maybe you want to proactively encourage activity - a second coffee or longer browsing time, perhaps. Drive this automatically from your Startle system for the ultimate curated atmosphere.

Relevant signage content, always

Manually updating digital signage is a time-consuming task. Equally, your displays need to stay relevant to be effective. If you have signage by Startle, it works beautifully together by allowing you to set rules that change what’s on your in-store screens depending on aspects such as the weather or footfall. 

Drumroll, please…

So, you’ve heard a snapshot. Ready to learn more? Head to our Atmosphere web page to see the full breakdown of how it can work for you.

Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!”

Hattie Shaw, BEAR Coffee

Heard enough?

Ready to create standout customer experiences? Get in touch to find out how we can use music and tech to help you achieve your goals.

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Rotary phone

Heard enough?

Music is powerful, but using it with intention takes skill. Chat to our team today to find out how our behavioural-science backed, curated playlists could help you achieve your goals.

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Woman dancing

Heard enough?

Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience. Chat to our team today to find out how our dynamic digital signage solution could help you achieve your goals.

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Woman's face

Heard enough?

Live sport has been at the heart of many pubs for decades. Chat to our team today to find out how Arena, our automated, all-inclusive sports promotion platform, could help you achieve your goals.

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People watching sports in a pub

Heard enough?

Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.

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Happy woman eating in restaurant

Heard enough?

Replicate a perfectly curated atmosphere across an entire estate, all from a single platform. Chat to our team today to find out how using Studio could help you achieve your goals.

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Technoology

Heard enough?

Creating something so deeply subjective as an atmosphere without a strong understanding of human behaviour is kind of silly. Chat to our team today to find out how behavioural science can be applied to help you achieve your goals.

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People walking

Heard enough?

Dedicated management, free player replacements, 24/7/365 support… what you want, baby we got it. Chat to our team today to find out how relentless our Relentless Support™ really are.

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Man with headphones

Heard enough?

Creating a standout retail experience isn’t easy. Chat to our team today to find out how we can use music and tech to create a till ringing atmosphere and help you achieve your goals.

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Clothes on rack

Heard enough?

Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.

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Restaurants kitchen

Heard enough?

Creating a standout coffee shop experience isn’t easy. Chat to our team today to find out how we can use music and tech to brew the perfect atmospheres for your cafes and help you achieve your goals.

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Cafe

Heard enough?

Creating a standout pub experience isn’t easy. Chat to our team today to find out how we can use music and pint-sized tech to create the perfect atmosphere and help get the drinks flowing.

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People celebrating in pub

Heard enough?

Creating a standout hotel experience isn’t easy. Check out (or in) how we can use music and tech to create the perfect atmospheres and help you achieve your goals by chatting to our team today.

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Restaurant table with cutlery

Heard enough?

Creating a standout gym experience isn’t easy. Chat to our team today to find out how we can use music and tech to get your atmospheres into perfect shape and help you achieve your goals.

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Gym equipment

Heard enough?

Creating a standout salon experience isn’t easy. Chat to our team today to find out how we can use music and tech to create an atmosphere with the perfect finish and help you achieve your goals.

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Salon equipment

Heard enough?

Creating a standout office experience isn’t easy. Chat to our team today to find out how we can use music and tech to create atmospheres that work as hard as your customers.

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Co-working space

Heard enough?

Creating a standout spa experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect peaceful atmosphere and help you achieve your goals.

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Towels and insense

Heard enough?

Creating a standout ship experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect atmospheres for your cruise ships and help you achieve your goals.

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Beach with cruise ship in background
Introducing: Atmosphere Monitoring for your Business

Shaun Potter

With over 15 years of experience as a designer, a BA in Multimedia and a degree in Animation, Shaun is responsible for the pretty parts of Startle (and much more). As Design Lead, it’s his job to create the outward facing marketing material, as well as designing the systems and products our lovely customers use, with a heavy emphasis on user experience. When he’s not working hard, he enjoys listening to records, practising martial arts, going for rides on his motorbike and eating ice cream.

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Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?

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