The second episode of our three part podcast series for business leaders doing things very much their own way.
Mind Your Business is the sponsored spin-off of marketing agency ...Gasp!'s world-leading podcast, Call to Action®. It gives inspiring, unusual or simply very likeable businesses a chance to share their story. In ...Gasp!'s own words, "It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception that it won’t make you do a little sick in your mouth".
This is the second episode of our three part Mind Your Business series.
For this second episode, we've got a BOGOF of Magnus, our Music Consultant, and James, our Creative Director.
The dynamic duo chat to Giles about:
📣 How music can influence every aspect of how we behave
📣 Why you shouldn’t view music solely as an entertainment service
📣 The science of sound
📣 Boosting bass to sell more Rolexes
📣 Dealing with a constantly changing context
📣 How to use music to say something about your brand, and tons more.
A lot of places tend to still see music solely as an entertainment service. So it’s given minimal thought when designing spaces. But the power of music in communicating other aspects of business like brand personality and tone of voice is amazing.
Time stamps:
(01:12) - An introduction to Startle, Magnus, and James
(02:50) - If you listened to Episode 1, jump here to skip the recap and get straight into Episode 2.
(03:20) - The power of music to influence every aspect of our lives
(06:45) - How brands can use music as an atmospheric tool
(09:24) - The pitfalls of seeing music solely as an entertainment service
(15:26) - The science of sound and why boosting the bass could sell more Rolexes
(19:18) - The role of context
(28:40) - A teaser for Part 3
Find out more about our first-of-its-kind book, Atmospheres That Sell, or get in touch to speak to us about using music and behavioural science in your business.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
First-impressions count, so it’s now time to put on your best clothes and join us, as our upbeat webinar chat on getting customers back into hospitality with the help of music, tech and behavioural science is now available!
If we can get it this wrong, imagine how right we could be...
Our Head of Content's music curation skills are put to the test during a given (and often ridiculous) brief that helps us talk about music and science in a way that just makes sense.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Music Ltd
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle c/o I.D. Online Ltd
3015 Lake Drive
Dublin, D24 DKP4, Ireland
+353 1 697 2557
Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165