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That's a Wrap 2022

Written by

Abbie Dawson

Published

December 5, 2022

A deep dive into music and its most memorable moments in 2022

Oh, what a year it’s been for music. We had Silk Sonic’s mind blowing performance at the 64th Grammy Awards, hit film “Elvis” taking Hollywood by storm, and let’s not forget that Superbowl halftime show, bringing us a collaboration of some of HipHop’s greatest artists of all time. And while the end of the year at Startle usually revolves around a fancy Christmas getaway and a variety of questionable Secret Santa gifts, we’ve been bursting to share our brand-spanking-new, end of year music report, That’s A Wrap.

Taking a look back at 2022, we revisit the songs and albums that topped the charts, keeping us entertained drive after drive, commute after commute, gym sesh after gym sesh. Crucially, we dive headfirst into what made these songs connect with people so well, using our team’s musical expertise and behavioural science know-how to understand what made them tick. 

After all, music curation is both an art and a science, and there are reasons why certain songs rack up millions of plays, whether cultural, musical, marketing-led or simply as a result of a cringey TikTok dance trend.

So sit back, relax, and enjoy us leading you through the standout moments in music from the last 12 months.

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Abbie Dawson

After spending years executing marketing activity for everything from water bottles to mortgages, Abbie was ready to take a step closer to her goal of working with a brand with music in its DNA. Enter: Startle. With a bachelors degree in Marketing and a Marketing Week Mini MBA in Marketing, she is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.

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Like what you hear?

Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request information

Explore our audio branding services.

Elevate your brand with strategic music solutions, designed to build an impactful audio experience.

Discover more

Explore our visual branding services.

Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.

Discover more

Your support, your way.

Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.

Discover more

Ready to amplify your retail brand?

Find out more about how we can use music and tech to help you achieve your goals.

Discover more

Ready to amplify your hospitality brand?

Find out more about how we can use music and tech to help you achieve your goals.

Discover more

More to explore.

Contact us.

Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.

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Startle Music Ltd
6 Hillside Farm, Pepper Hill
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+44 (0) 203 397 7676

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Startle c/o I.D. Online Ltd
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Startle International Inc
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