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That's a Wrap 2022

That's a Wrap 2022

Written by
Abbie Dawson
Published

December 5, 2022

Category
Latest research

A deep dive into music and its most memorable moments in 2022

Oh, what a year it’s been for music. We had Silk Sonic’s mind blowing performance at the 64th Grammy Awards, hit film “Elvis” taking Hollywood by storm, and let’s not forget that Superbowl halftime show, bringing us a collaboration of some of HipHop’s greatest artists of all time. And while the end of the year at Startle usually revolves around a fancy Christmas getaway and a variety of questionable Secret Santa gifts, we’ve been bursting to share our brand-spanking-new, end of year music report, That’s A Wrap.

Taking a look back at 2022, we revisit the songs and albums that topped the charts, keeping us entertained drive after drive, commute after commute, gym sesh after gym sesh. Crucially, we dive headfirst into what made these songs connect with people so well, using our team’s musical expertise and behavioural science know-how to understand what made them tick. 

After all, music curation is both an art and a science, and there are reasons why certain songs rack up millions of plays, whether cultural, musical, marketing-led or simply as a result of a cringey TikTok dance trend.

So sit back, relax, and enjoy us leading you through the standout moments in music from the last 12 months.

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Ready to create standout customer experiences? Get in touch to find out how we can use music and tech to help you achieve your goals.

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Rotary phone

Heard enough?

Music is powerful, but using it with intention takes skill. Chat to our team today to find out how our behavioural-science backed, curated playlists could help you achieve your goals.

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Woman dancing

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Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience. Chat to our team today to find out how our dynamic digital signage solution could help you achieve your goals.

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Woman's face

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Live sport has been at the heart of many pubs for decades. Chat to our team today to find out how Arena, our automated, all-inclusive sports promotion platform, could help you achieve your goals.

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People watching sports in a pub

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Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.

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Happy woman eating in restaurant

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Replicate a perfectly curated atmosphere across an entire estate, all from a single platform. Chat to our team today to find out how using Studio could help you achieve your goals.

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Technoology

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Creating something so deeply subjective as an atmosphere without a strong understanding of human behaviour is kind of silly. Chat to our team today to find out how behavioural science can be applied to help you achieve your goals.

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People walking

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Dedicated management, free player replacements, 24/7/365 support… what you want, baby we got it. Chat to our team today to find out how relentless our Relentless Support™ really are.

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Man with headphones

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Creating a standout retail experience isn’t easy. Chat to our team today to find out how we can use music and tech to create a till ringing atmosphere and help you achieve your goals.

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Clothes on rack

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Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.

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Restaurants kitchen

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Creating a standout coffee shop experience isn’t easy. Chat to our team today to find out how we can use music and tech to brew the perfect atmospheres for your cafes and help you achieve your goals.

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Cafe

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Creating a standout pub experience isn’t easy. Chat to our team today to find out how we can use music and pint-sized tech to create the perfect atmosphere and help get the drinks flowing.

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People celebrating in pub

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Creating a standout hotel experience isn’t easy. Check out (or in) how we can use music and tech to create the perfect atmospheres and help you achieve your goals by chatting to our team today.

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Restaurant table with cutlery

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Creating a standout gym experience isn’t easy. Chat to our team today to find out how we can use music and tech to get your atmospheres into perfect shape and help you achieve your goals.

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Gym equipment

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Creating a standout salon experience isn’t easy. Chat to our team today to find out how we can use music and tech to create an atmosphere with the perfect finish and help you achieve your goals.

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Salon equipment

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Creating a standout office experience isn’t easy. Chat to our team today to find out how we can use music and tech to create atmospheres that work as hard as your customers.

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Co-working space

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Creating a standout spa experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect peaceful atmosphere and help you achieve your goals.

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Towels and insense

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Creating a standout ship experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect atmospheres for your cruise ships and help you achieve your goals.

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Beach with cruise ship in background
That's a Wrap 2022

Abbie Dawson

With a degree in Marketing and a Marketing Week Mini MBA in Marketing, Abbie has always had a goal of working with a brand with music in its DNA. Enter: Startle. She is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.

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