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That's a Wrap 2022

That's a Wrap 2022
Written by

Abbie Dawson

Published

December 5, 2022

Category

Latest research

A deep dive into music and its most memorable moments in 2022

Oh, what a year it’s been for music. We had Silk Sonic’s mind blowing performance at the 64th Grammy Awards, hit film “Elvis” taking Hollywood by storm, and let’s not forget that Superbowl halftime show, bringing us a collaboration of some of HipHop’s greatest artists of all time. And while the end of the year at Startle usually revolves around a fancy Christmas getaway and a variety of questionable Secret Santa gifts, we’ve been bursting to share our brand-spanking-new, end of year music report, That’s A Wrap.

Taking a look back at 2022, we revisit the songs and albums that topped the charts, keeping us entertained drive after drive, commute after commute, gym sesh after gym sesh. Crucially, we dive headfirst into what made these songs connect with people so well, using our team’s musical expertise and behavioural science know-how to understand what made them tick. 

After all, music curation is both an art and a science, and there are reasons why certain songs rack up millions of plays, whether cultural, musical, marketing-led or simply as a result of a cringey TikTok dance trend.

So sit back, relax, and enjoy us leading you through the standout moments in music from the last 12 months.

Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe? Or get in touch here.

That's a Wrap 2022

Abbie Dawson

Marketing Executive at Startle. It's my job to manage marketing, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).

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Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?

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