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Startle - What About Us?

Startle - What About Us?

Written by

Adam Castleton


June 1, 2018


Startle news

We're Startle - a passionate team driven by the thrill of creating knock-out customer experiences through a perfectly branded atmosphere.

Working with retail and hospitality brands that understand the importance of a great customer experience, we use music, behavioural science and integrations to create atmospheres uniquely designed around their business and brand objectives.

With our music and behavioural expertise, technical know-how, and best-in-class support; our customers are able to scale their perfected atmospheres to achieve consistency across their locations. In doing so, they are optimising their customer experience for immediate commercial gain and valuable long-term brand impact.

Our 'Why'

In a world driven by changes in technology and growing consumer expectations, we believe that brands need to work harder to make their customer experiences memorable and keep them coming back. It’s not enough, therefore, for businesses to just be ‘on-brand’; they need to awaken the senses of consumers to draw them into the present, creating a deeper sense of engagement. This is our 'Why.'

Combining multiple elements of technology to provide an immersive experience is one way that retail, hospitality and leisure brands can leave a lasting impression. When these technologies work in harmony and complement each other, it can heighten enjoyment, improve promotion of products or services, and help to build a positive customer perception.

How we achieve this

All of the clever technology services we provide centre around our core product, Startle Music. This professional background music solution gives stores, pubs, restaurants and the like a reliable, high-quality music system with huge choice and the desired level of control.

We're also aware that there are no medals for nice music and wishful thinking, just a fair bit of risk. Leave that to others. Instead, we focus on the science behind good vibrations that curate atmospheres with real intention.

With this in mind, those looking to invest in a more bespoke audio experience can achieve this with our professional music profiling service, which is 100% tailored around an individual brand.

Marrying your venue with music that reflects your brand's personality and evokes the desired behaviour creates a stronger presence and enforces your identity in the minds of customers.

When background music is integrated with other elements such as digital signage, another service we offer, it ensures that these areas are joined-up and deliver a consistent experience whilst making life easier for managers by streamlining all of this from the Studio app.

We're also keen on creating the perfect atmosphere. Your environment is ever changing, and our first-of-its-kind atmosphere monitoring service pulls together vital data to give you invaluable insight and help you make useful automations.

Our team

All of this is made possible by a dedicated team spread across both the UK and US, who aim to bring the retail, hospitality and leisure markets new, exciting products, and deliver a world-class level of customer service.

Our support team are pretty relentless. So much so, the name kind of stuck... our Relentless Support™ crew are even relentless 24/7/365.

We’re thrilled to have been recognised for all of these strengths, taking home awards for B2B Innovation and Best Place to Work at the UK Business Awards, and Employee Engagement at the UK Employee Experience Awards, which have all centred around our commitment to both an outstanding customer and employee experience.

Talk to us

We are a tight-knit, talented and happy supergroup of music-loving and hard-working people. At least, we think so. And we'd love to chat to you.

To see what we can do for your business, get in touch here.

Startle - What About Us?

Adam Castleton

CEO at Startle. It's my job to lead Startle, ensuring that we have a positive impact on both our customers and our team, by delivering innovation and growth in a positive culture. When I'm not at my desk, you'll either find me at a customer's site, or in the forest with my wife and boys - my two happy places.

Say hello on LinkedIn

Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?

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