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Behavioural science

Using Behavioural Science - Expectancy Theory

September 8, 2023

Using Behavioural Science - Expectancy Theory

Our brains are powerful drivers of experiences and they feed heavily on past experiences to create the current one. Let’s look at the expectancy theory.

Using Behavioural Science: The Peak-End Rule

August 17, 2023

Using Behavioural Science: The Peak-End Rule

Let's look at the psychological heuristic and how it can be used in retail and hospitality.

Understanding Behavioural Science - The Impact Of Our Emotions

July 31, 2023

Understanding Behavioural Science - The Impact Of Our Emotions

Emotions and mood are a big part of behavioural science. But why are they so important, and how do they influence us?

Understanding Behavioural Science - The Unfavourable Truth

July 3, 2023

Understanding Behavioural Science - The Unfavourable Truth

We're not as logical as we think we are.

How can restaurants influence dining experiences?

August 25, 2022

How can restaurants influence dining experiences?

What techniques can be used to affect your foodies? It's (not) tricky, tricky, tricky...

Using Behavioural Science: The Von Restorff Effect

November 5, 2021

Using Behavioural Science: The Von Restorff Effect

Learn about a behavioural science bias and how to use it to your advantage.

Using Behavioural Science: Expectancy Theory

September 21, 2021

Using Behavioural Science: Expectancy Theory

Learn about a behavioural science bias and how to use it to your advantage.

Do you use Behavioural Science?

September 3, 2021

Do you use Behavioural Science?

How much do you think you’d need to spend to uplift sales by 9.1%, increase dwell-time by 11 minutes or increase sales by $300 million dollars a year? The answer is - significantly less than you might imagine.

Using Behavioural Science: Perceptual Fluency

August 27, 2021

Using Behavioural Science: Perceptual Fluency

Learn about a behavioural science bias and how to use it to your advantage.

Using Behavioural Science: Priming

July 20, 2021

Using Behavioural Science: Priming

Learn about a behavioural science bias and how to use it to your advantage.

Using Behavioural Science: The Fundamental Attribution Error

May 25, 2021

Using Behavioural Science: The Fundamental Attribution Error

Learn about a behavioural science bias and how to use it to your advantage.

Are you ready for love? Then let's talk customer experience

April 26, 2021

Are you ready for love? Then let's talk customer experience

‘Are you ready for Love?’ is a hospitality webinar focused on curating customer experiences and atmosphere with music + tech + behavioural science.