News, views & client stories
Behavioural science
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September 8, 2023
Using Behavioural Science - Expectancy Theory
Our brains are powerful drivers of experiences and they feed heavily on past experiences to create the current one. Let’s look at the expectancy theory.
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August 17, 2023
Using Behavioural Science: The Peak-End Rule
Let's look at the psychological heuristic and how it can be used in retail and hospitality.
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July 31, 2023
Understanding Behavioural Science - The Impact Of Our Emotions
Emotions and mood are a big part of behavioural science. But why are they so important, and how do they influence us?
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July 3, 2023
Understanding Behavioural Science - The Unfavourable Truth
We're not as logical as we think we are.

August 25, 2022
How can restaurants influence dining experiences?
What techniques can be used to affect your foodies? It's (not) tricky, tricky, tricky...

November 5, 2021
Using Behavioural Science: The Von Restorff Effect
Learn about a behavioural science bias and how to use it to your advantage.

September 21, 2021
Using Behavioural Science: Expectancy Theory
Learn about a behavioural science bias and how to use it to your advantage.

September 3, 2021
Do you use Behavioural Science?
How much do you think you’d need to spend to uplift sales by 9.1%, increase dwell-time by 11 minutes or increase sales by $300 million dollars a year? The answer is - significantly less than you might imagine.

August 27, 2021
Using Behavioural Science: Perceptual Fluency
Learn about a behavioural science bias and how to use it to your advantage.

July 20, 2021
Using Behavioural Science: Priming
Learn about a behavioural science bias and how to use it to your advantage.

May 25, 2021
Using Behavioural Science: The Fundamental Attribution Error
Learn about a behavioural science bias and how to use it to your advantage.
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April 26, 2021
Are you ready for love? Then let's talk customer experience
‘Are you ready for Love?’ is a hospitality webinar focused on curating customer experiences and atmosphere with music + tech + behavioural science.