Our Mind The Gap Research is back!

And it’s uncovered some very positive findings on retail & hospitality customer experience and behaviour.

Mind The Gap Reports

We are proud to announce the return of our Mind the Gap research. It’s a completely free-to-access consumer behaviour research hub for the retail and hospitality sectors.

A year can feel like a long time, even more so in current times, and a lot has happened since we first ran our Mind The Gap research last year.

And it is for that reason why, as a leading partner in tech, music and experience with some of the best brands across retail and hospitality, we wanted to help in these challenging times, by discovering further, updated insights to support the continuing of retail and hospitality’s resurgence and bridge the gap that emerged post-Covid in customer experience.

Our new positive early findings come to light in a week when the hospitality sector has raised a cautious toast as UK pubgoers return. Pubgoers are flocking back to their locals. According to figures from Mitchells & Butlers, one of the UK’s biggest pub groups with 1,784 venues, sales have been at 97% of pre-Covid levels since the resumption of full indoor service*.

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Mind the Gap blog posts


I am excited to support the retail and hospitality industries by running our Mind The Gap research again, one year on. It is great to see that there are some really encouraging signs compared to last year. It is evident that both the retail and hospitality industries whilst facing huge challenges, have succeeded going a long way in bridging the gap in the experience of visiting a pub, restaurant or retail store.

Adam Castleton
CEO of Startle Music

* The Guardian: ‘Hospitality sector raises a cautious toast as UK pub-goers return’. 23rd September 2021. https://www.theguardian.com/lifeandstyle/2021/sep/23/hospitality-sector-raises-a-cautious-toast-as-uk-pubgoers-return