Startle’s Mind the Gap research report for the retail sector provides free insight into customer behaviour and the perceived gaps in experience and atmosphere in the times of coronavirus, with a blueprint for resurgence when we emerge from lockdown.
Coronavirus hasn’t only demanded that outlets be safe for visitors but has heightened the need for meaningful retail experiences. We now live in the experience economy - and that’s only been made clearer during the pandemic.
This paper provides the insight you need to keep hitting the high notes of customer experience using simple, actionable tactics. We draw on our own learnings and independent research alongside insight from a brilliant ensemble of partners and experts to show that it is still possible to create great retail experiences even in a time of enormous challenge.