Businesses and organisations are always looking for new ways to captivate audiences and enhance communication. Whether your customers are browsing the aisles or waiting to be served, digital signage is an impactful tool for retail brands. 

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Why is digital signage beneficial for retail brands?

Digital signage is highly beneficial for retail environments for several strategic and operational reasons.

Enhances customer experience.

• Visual engagement: Bright, dynamic displays draw attention more effectively than static signs.
  
  
• Wayfinding and information: Helps customers navigate stores, find departments, or learn about promotions and events.
  

Increases sales and conversions.

• Promotes offers in real time: Instantly update promotions, flash sales, or limited-time discounts to drive urgency.
  
  
• Influences purchase decisions: Highlight high-margin or underperforming products near the point of sale or in high-traffic areas.
  
  
• Cross-selling and upselling: Display complementary products or bundles based on what’s popular or trending.
  

Real-time flexibility.

• Instant updates: Modify content across one or multiple stores instantly without printing or shipping materials.
  
  
• Localised content: Tailor messages to specific locations, times of day, or customer demographics.
  

Cost efficiency over time.

• Reduces print and logistics costs: No need for ongoing printing, shipping, or labour to install static signs.
  
  
• Multi-purpose displays: A single screen can cycle through various types of content - promotions, news, weather, branding - maximising value.
  

Strengthens brand identity.

• Consistent messaging: Maintain brand consistency across all locations with centralised control.
  
  
• Dynamic storytelling: Use video, animation, and motion graphics to showcase brand values, lifestyle appeal, or product narratives.
  

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Startle’s digital signage for retail.

Flexible screen management.

Whether you manage 5 screens or 5,000, Studio allows remote uploading and scheduling of video or image content - perfectly tailored for time of day, day of the week, seasonality, or location.

Tight music & visual sync.

Don’t just show a promo - make it sing. With seamless integration with Startle's audio branding solutions, you can schedule video promotions with audio playback, creating a unified and brand-consistent atmosphere. This dual-sensory approach significantly boosts brand recall and emotional engagement

Content management, made simple.

Within Startle Studio, users can design or upload visuals quickly using templates or personal assets. Build custom schedules for different locations or times, and automatically power screens off during off-hours to save energy.

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Retail digital signage, in action.

Startle’s fully integrated, one-stop-shop solution was also designed to work around schuh’s complex signage requirements - multiple screens, located in various positions within stores, in a mixture of portrait and landscape orientation.

Our cloud-based, user-friendly platform gave schuh the tools to manage music and signage content from one place, meaning they could easily schedule and display independent content to all the different screens.

“Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.”

Iris McSweeney, schuh

Read more about our work with schuh here.