With a quarter (22.5%) thinking it is even more relaxing now.
With pubs, bars and restaurants in England now having to close by 10pm under new government restrictions, it’s fair to say that this provides a challenge, with some bars/pubs estimating that 10pm and later accounts for 60% of their takings*.
But popping to the local for a drink will surely continue to be an essential way for people to relax and enjoy themselves in these times, if our research is anything to go by.
Startle’s research into the post-lockdown pub experience and atmosphere reveals that over half (55.1%) of pub-goers find the pub just as relaxing as pre-lockdown, with a quarter (22.5%) thinking it’s even more relaxing now.
Also, two thirds (64.1%) of those who find the pub just as relaxing or more so now identify as regular pub goers (before lockdown), see graph 1.
However, over half (54.7%) of those who find the pub just as relaxing or more so now will not visit the pub as regularly as pre-lockdown.
While two thirds (66.1%) of those who think the pub is more relaxing now are male, see graph 2.
It certainly a challenging time, but Deloitte suggests pubs won’t achieve growth simply by just offering food and drink, and a focus on convenient use of technology is key to the quality of overall experience**.
Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage your customers.
"It seems that regular pub goers are getting used to the new post-lockdown experience, but with many of them indicating that they're not planning to visit as frequently as before, there's more work to do. We have been working with pub companies such as Greene King who have been investing in Covid-safe digital entertainment that can really make a mark on a great evening out."
Surveys carried out July 2020. Sample size (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
*The Guardian article: Coronavirus: pubs and restaurants across England to be forced to shut at 10:00pm. 21st September 2020.
**Deloitte: Experience is everything (2019).
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
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Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
We scour the latest YouGov data to find out which retail brand is Britain’s favourite and what others can learn from them. Who comes out on top?
Startle’s research into the dining experience reveals that 37% of restaurant goers feel the atmosphere is less relaxing now, but conversely 27.5% think the opposite is true; it is more relaxing than pre-lockdown times.
The Office for National Statistics (ONS) stated recently that all sectors of the economy returned to growth, helping to lift gross domestic product by 0.8% in January compared to the previous month, driven by a rise in consumer-facing services and people getting back to eating and drinking out in pubs and restaurants.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Music Ltd
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle c/o I.D. Online Ltd
3015 Lake Drive
Dublin, D24 DKP4, Ireland
+353 1 697 2557
Startle International Inc
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New York, NY 10003, USA
+1 646-585-0165