And our research shows the majority aren't intending to go to the pub as much post-lockdown.
The iconic British pub’s doors have been open for a few weeks now, with early footfall and like-for-like sales understandably down on last year.
Research from YouGov indicates that many Brits feel uncomfortable about returning to the pub, seeing it as a moderate COVID-19 risk, but that hasn’t stopped a fifth of regular pub goers already going back to their local*.
Over half (54.6%) view going to the pub as not as fun as before (see graph 1), and the majority (51.8%) do not intend to visit with the same frequency as prior to lockdown.
This trend is even greater in those who feel very strongly that the pub isn't the same as it used to be, with over two thirds of them (67%) not intending to visit as much (see graph 2).
Well, only 8.6% of people think the pub is more fun than before, but interestingly two thirds of those people are women (65%).
“There are some encouraging signs for our much-loved pubs, notably the improving weekly sales since re-opening and the positive impact of the Eat Out To Help Out scheme. But our early research findings show that there's a gap in the experience that the pub-goer expects and enjoys. It’s therefore vital that we find new ways to entertain guests within COVID-secure guidance, that keeps them coming back as frequently as before.”
This hub is the place to be for consumer research in retail and hospitality, so make sure to bookmark it, follow us on social, write it on a post-it note or whatever it is that you do.
Surveys carried out July 2020. Sample size (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
*YouGov: ‘How do Brits feel about reopened pubs?’. 24th July 2020
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Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Startle’s research into the pub experience reveals that 36.6% of pub goers think the atmosphere would be better with the sound of people, as nearly two thirds of them (60.4%) also think the atmosphere was more sociable pre-lockdown.
Startle’s research into the pub experience reveals that 45.8% of frequent pre-lockdown U.K pub-goers think music would make the current atmosphere better, a statistic that is consistent across July (46.2%) & August (45.5%).
Startle’s research into the retail experience reveals that half (49.9%) of shoppers think it is just as relaxing now compared to pre-lockdown, but half of them are intending to shop less regularly now, post lockdown.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
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