A third of shoppers think music can make the retail experience better
August 12, 2020
And over a third of them feel the experience was better pre-lockdown.
The high street received some positive news recently, with 30% more people reported to be on the streets than the preceding week.*
What is the opinion of these shoppers who have returned since lockdown eased?
Over a third of them (38.7%) feel the experience was better pre-lockdown (see graph 1), with nearly a third feeling the experience would have been better with music (29.3%). More specifically, one third of people who feel the retail experience is worse post-lockdown think it would be improved by music (33%).
Who wants to hear the sound of music?
Well over half of shoppers who feel the atmosphere would be better with music are women (58.6%).
Over a quarter (27.3%) of those who feel the atmosphere would be better with music are aged 35-44 (see graph 2).
Thoughts from Startle CEO, Adam Castleton:
“With COVID-19 operating procedures in place, it's understandable that customers feel the shopping experience isn't as good as it was prior to lockdown. Customers acknowledge that getting the music right creates a positive impact on the overall experience. This is positively reflected across all age groups, but more significantly recognised in younger customer demographics.”
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Surveys carried out July 2020. Sample size (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
Marketing Manager at Startle. I'm in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).