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A third of shoppers think music can make the retail experience better

A third of shoppers think music can make the retail experience better
Written by

Abbie Dawson

Published

August 12, 2020

Category

Latest research

And over a third of them feel the experience was better pre-lockdown.

The high street received some positive news recently, with 30% more people reported to be on the streets than the preceding week.*

What is the opinion of these shoppers who have returned since lockdown eased?

Over a third of them (38.7%) feel the experience was better pre-lockdown (see graph 1), with nearly a third feeling the experience would have been better with music (29.3%). More specifically, one third of people who feel the retail experience is worse post-lockdown think it would be improved by music (33%).

Chart showing people who think the atmosphere is better than before
Graph 1

Who wants to hear the sound of music?

Well over half of shoppers who feel the atmosphere would be better with music are women (58.6%). 

Over a quarter (27.3%) of those who feel the atmosphere would be better with music are aged 35-44 (see graph 2).

Chart showing people who think the atmosphere would be better with the sound of music
Graph 2

Thoughts from Startle CEO, Adam Castleton:

“With COVID-19 operating procedures in place, it's understandable that customers feel the shopping experience isn't as good as it was prior to lockdown. Customers acknowledge that getting the music right creates a positive impact on the overall experience. This is positively reflected across all age groups, but more significantly recognised in younger customer demographics.”


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Surveys carried out July 2020. Sample size (n)  >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.

*The Guardian Article: "UK High Streets get boost as eat out to help out scheme begins". 3rd August 2020

A third of shoppers think music can make the retail experience better

Abbie Dawson

Marketing Executive at Startle. It's my job to manage marketing, making sure to spread the word of Startle to as many brands as possible. When I'm not working, you'll find me vinyl shopping to add to my collection or working out at the gym (usually making enemies with a punching bag).

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