August 12, 2020

A third of shoppers think music can make the retail experience better

And over a third of them feel the experience was better pre-lockdown.

The high street received some positive news recently, with 30% more people reported to be on the streets than the preceding week.*

What is the opinion of these shoppers who have returned since lockdown eased?

Over a third of them (38.7%) feel the experience was better pre-lockdown (see graph 1), with nearly a third feeling the experience would have been better with music (29.3%). More specifically, one third of people who feel the retail experience is worse post-lockdown think it would be improved by music (33%).

Graph 1

Who wants to hear the sound of music?

Well over half of shoppers who feel the atmosphere would be better with music are women (58.6%). 

Over a quarter (27.3%) of those who feel the atmosphere would be better with music are aged 35-44 (see graph 2).

Graph 2

Thoughts from Startle CEO, Adam Castleton:

“With COVID-19 operating procedures in place, it's understandable that customers feel the shopping experience isn't as good as it was prior to lockdown. Customers acknowledge that getting the music right creates a positive impact on the overall experience. This is positively reflected across all age groups, but more significantly recognised in younger customer demographics.”


This hub is going to be the place to be for consumer research in retail and hospitality, so make sure to bookmark it, follow us on social, write it on a post-it note or whatever it is that you do. You could also sign up andsubscribe to our mailing list, which is easy like Sunday morning.

Surveys carried out July 2020. Sample size (n)  >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.

*The Guardian Article: "UK High Streets get boost as eat out to help out scheme begins". 3rd August 2020

A third of shoppers think music can make the retail experience better
Hey, we've just met you and this is crazy. But here's our number . So, call us maybe?
Yellow loading animation

Loading contact form...

London

Startle Music Ltd
1st Floor, 79-81 Borough Rd
London, SE1 1DN, UK

/// club.shaped.easy+44 (0) 203 397 7676

New York

Startle International Inc
5th Floor, 555 Madison Ave
New York, NY 10022, USA

/// motor.ramp.album+1 646-585-0165