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Introducing Our New Book - Atmospheres That Sell

Introducing Our New Book - Atmospheres That Sell

Written by
Adam Castleton
Published

May 30, 2023

Category
Startle news

A first-of-its-kind behavioural science book for retail and hospitality

In retail and hospitality there are no medals for nice music and wishful thinking, just a fair bit of risk. We leave that to others, and we focus on the science behind good vibrations that curate atmospheres with real intention.

Creating something as deeply subjective as a store, cafe or restaurant atmosphere without a strong understanding of human behaviour is silly. That’s why behavioural science is at the core of everything we do.

And now, we want to share how you can use behavioural science principles to create atmospheres that sell, and lift sales without lifting a finger (except to turn to the next page).

Introducing: Atmospheres that Sell: Using Behavioural Science To Create Branded Atmospheres in Retail & Hospitality

Inside preview of a couple of pages from the Atmospheres That Sell book

Covering concepts like the peak-end rule and the Von Restorff effect, we’re providing market leading insight on using behavioural science in retail and hospitality.

Stacked full of useful information, examples, and thoughts about how to run your sites more like an extension of your brand and marketing function, a critical tool in achieving your commercial objectives. Because your sites are your show business, and your show business is your product.

If you’re not already familiar with what behavioural science is or where it comes from, you’ll probably find the first chapter helpful (no spoilers). But beyond this, just dig into the chapters that sound interesting to you as each one will take a single insight and explore how it may be helpful to retail and hospitality businesses. 

“Getting inside your consumers' heads is difficult - changing the atmosphere is much easier. This book highlights how many businesses are missing out by ignoring these highly influential tools within their grasp, and gives them practical advice on how best to use them.”

- Richard Chataway, Author of The Behaviour Business

To find out more, head here.

Pssst. You can request a copy.

Heard enough?

Ready to create standout customer experiences? Get in touch to find out how we can use music and tech to help you achieve your goals.

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Rotary phone

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Music is powerful, but using it with intention takes skill. Chat to our team today to find out how our behavioural-science backed, curated playlists could help you achieve your goals.

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Woman dancing

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Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience. Chat to our team today to find out how our dynamic digital signage solution could help you achieve your goals.

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Woman's face

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Live sport has been at the heart of many pubs for decades. Chat to our team today to find out how Arena, our automated, all-inclusive sports promotion platform, could help you achieve your goals.

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People watching sports in a pub

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Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.

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Happy woman eating in restaurant

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Replicate a perfectly curated atmosphere across an entire estate, all from a single platform. Chat to our team today to find out how using Studio could help you achieve your goals.

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Technoology

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Creating something so deeply subjective as an atmosphere without a strong understanding of human behaviour is kind of silly. Chat to our team today to find out how behavioural science can be applied to help you achieve your goals.

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Dedicated management, free player replacements, 24/7/365 support… what you want, baby we got it. Chat to our team today to find out how relentless our Relentless Support™ really are.

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Man with headphones

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Creating a standout retail experience isn’t easy. Chat to our team today to find out how we can use music and tech to create a till ringing atmosphere and help you achieve your goals.

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Clothes on rack

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Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.

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Restaurants kitchen

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Creating a standout coffee shop experience isn’t easy. Chat to our team today to find out how we can use music and tech to brew the perfect atmospheres for your cafes and help you achieve your goals.

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Cafe

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Creating a standout pub experience isn’t easy. Chat to our team today to find out how we can use music and pint-sized tech to create the perfect atmosphere and help get the drinks flowing.

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People celebrating in pub

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Creating a standout hotel experience isn’t easy. Check out (or in) how we can use music and tech to create the perfect atmospheres and help you achieve your goals by chatting to our team today.

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Restaurant table with cutlery

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Creating a standout gym experience isn’t easy. Chat to our team today to find out how we can use music and tech to get your atmospheres into perfect shape and help you achieve your goals.

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Gym equipment

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Creating a standout salon experience isn’t easy. Chat to our team today to find out how we can use music and tech to create an atmosphere with the perfect finish and help you achieve your goals.

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Salon equipment

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Creating a standout office experience isn’t easy. Chat to our team today to find out how we can use music and tech to create atmospheres that work as hard as your customers.

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Co-working space

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Creating a standout spa experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect peaceful atmosphere and help you achieve your goals.

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Towels and insense

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Creating a standout ship experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect atmospheres for your cruise ships and help you achieve your goals.

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Beach with cruise ship in background
Introducing Our New Book - Atmospheres That Sell

Adam Castleton

With 15 years of experience working in technology, Adam is our strategic and savvy CEO. It’s his job to lead Startle, ensuring that we have a positive impact on both our customers and our team, by delivering innovation and growth in a positive culture. When he’s not at work, he tries hard to switch off by spending time outside with his wife and kids - his self proclaimed ‘happy place’ is having a wander in the forest on a sunny day.

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Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?

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