A first-of-its-kind behavioural science book for retail and hospitality
In retail and hospitality there are no medals for nice music and wishful thinking, just a fair bit of risk. We leave that to others, and we focus on the science behind good vibrations that curate atmospheres with real intention.
Creating something as deeply subjective as a store, cafe or restaurant atmosphere without a strong understanding of human behaviour is silly. That’s why behavioural science is at the core of everything we do.
And now, we want to share how you can use behavioural science principles to create atmospheres that sell, and lift sales without lifting a finger (except to turn to the next page).
Covering concepts like the peak-end rule and the Von Restorff effect, we’re providing market leading insight on using behavioural science in retail and hospitality.
Stacked full of useful information, examples, and thoughts about how to run your sites more like an extension of your brand and marketing function, a critical tool in achieving your commercial objectives. Because your sites are your show business, and your show business is your product.
If you’re not already familiar with what behavioural science is or where it comes from, you’ll probably find the first chapter helpful (no spoilers). But beyond this, just dig into the chapters that sound interesting to you as each one will take a single insight and explore how it may be helpful to retail and hospitality businesses.
“Getting inside your consumers' heads is difficult - changing the atmosphere is much easier. This book highlights how many businesses are missing out by ignoring these highly influential tools within their grasp, and gives them practical advice on how best to use them.”
- Richard Chataway, Author of The Behaviour Business
Pssst. You can request a copy.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Audio Messaging provides exciting new opportunities for Startle Music customers, and is a perfect addition to the existing functionalities that our platform offers.
In a world driven by changes in technology and growing consumer expectations, we believe that brands need to work harder to make their customer experiences memorable and keep them coming back.
We've over half way through 2023, so let's take a look at what's happened at Startle so far.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Music Ltd
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle c/o I.D. Online Ltd
3015 Lake Drive
Dublin, D24 DKP4, Ireland
+353 1 697 2557
Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165