Our research shows that nearly half of pub-goers think the atmosphere would be improved by music and the sound of people.
It’s been a tough year or so for all pubs, restaurants and retailers, but pubs have arguably had the biggest challenge in getting back to normal, and at a time where many are still announcing that their like-for-like yearly sales are down, those challenges still remain.
Music, and especially live music and gigs, were one of the very last elements to return to pubs, a vital part of the magical pub atmosphere. At one stage, regulations stipulated that people were not allowed to sing-along or dance in a group to music. Doesn’t sound much like fun, does it?
So, it is perhaps not surprising to see that significantly more pub-goers, in comparison to restaurant and shop goers, believe that the experience would have been better with music and the sound of people.
43.3% of pubs goers think the experience would have been better with the sound of music while 44% say it would have been better with the sound of people. The corresponding stats for restaurants are 28.1% (better with music), and 30.3% (better with sound of people), and for retail are 30.2% (better with music), and 24.9% (better with sound of people).
It should not be forgotten that music and atmosphere are vital ingredients to creating a great experience in restaurants and retail. And there is more to a great atmosphere than just the music played. Embracing the combined power of music and technology to shape behaviour is a smart and strategic way to engage customers, improve customer experience and stand out from the competition. That is what at Startle we call Music+.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Whatever their strategy, retailers need to be smart and willing to adapt in order for their stores to survive. The best of the best will demonstrate how providing customers with memorable experiences in their stores can equate to long-term loyalty. With a willingness to adapt to digital trends, the right use of technology, and confidence in the role of their physical stores, retailer brands remain in good stead for 2019.
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Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Music Ltd
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle c/o I.D. Online Ltd
3015 Lake Drive
Dublin, D24 DKP4, Ireland
+353 1 697 2557
Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165